Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola
Listen now
Description
As part of our report on the world’s valuable global brands, Martin Guerrieria,
Head of Kantar BrandZ speaks with Stephan Czypionka, VP Global Marketing
Performance, Coca-Cola. This year, Coca-Cola re-entered the Global Top 10.
Listen in to hear Stephan talk about the role of marketing and brand-building
today, and how Coca-Cola is strengthening its brand both globally and locally.
Discover extensive analysis on the most valuable global brands in the Kantar
BrandZ global report.
More Episodes
In this episode of Kantar's Future Proof Podcast, Dr Nicki Morley sits down with Anna MacDonald from Guinness to unravel the success behind the brand and how innovation played a key role in their recent win as Marketing Week's Brand of the Year.🏆
Hear about how Guinness embodies their core brand...
Published 05/16/24
Published 05/16/24
In this podcast we celebrate our partnership with Product Of The Year, speaking to Mike Nolan, CEO and Founder. We’ve been working closely over the last twenty years to identify the innovations that consumer really love.
By looking at some of the top performers over the last 5 years, we can see...
Published 04/18/24
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
See hourly chart positions and more than 30 days of history.
Get Chartable Analytics »
See hourly chart positions and more than 30 days of history.
