This is a special episode. Because of two reasons: 1) We are going to take a look at the future - trends that will affect marketing in 2024. So I will also share my perspective with you. and 2) after more than 20 interviews we have our first recurring guest with us - Cordula Pfluegl. So for those of you who don't know her: With a background in Psychology, Cordula has been in Marketing for almost a decade, helping brands launch on Social and supporting startups on their growth journey. She previously ran her own social media consultancy and was part of the founding team of a startup called 'Future Females' that empowered female entrepreneurs in Africa. Cordula has worked on marketing projects in three different countries before working as the Marketing Director for 'The Next Web' in Amsterdam. Cordula now supports brands and clients with their marketing strategy and writes a bi-weekly newsletter on Substack [https://thisisjusthestart.substack.com/]. Are you curious to make your companies marketing ready for the future? Then I have the some simple and exciting options for you: First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions [http://www.ftrs-studio.com/en]. I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy [https://www.ftrs-studio.com/en/simple-sustainable-marketing-academy], with a ridiculously cheap entry ticket price, because I love sharing what I have learned. And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level. With FutureS, the Impact Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.