Florian Iro is the CEO of Erdal, a family-run manufacturer of cleaning and care agents with headquarters in Germany. Their highest-selling brand is Frosch, which has offered environmentally friendly detergents since 1986. Before joining Erdal he was s Director of Marketing and Sales and led a traditional and artisan tableware manufacturer in Gmunden, Austria into a new area of digitalization, global expansion and unrivaled consumer experience. He also expanded and developed a new disruptive business model with FRIYA - healthy snacking by bringing together a vibrant lifestyle brand with truly functional products. Are you curious to make your company's marketing ready for the future? Then I have the some simple and exciting options for you: First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions [http://www.ftrs-studio.com/en]. I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy [https://www.ftrs-studio.com/en/simple-sustainable-marketing-academy], with a ridiculously cheap entry ticket price, because I love sharing what I have learned. And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level. With FutureS, the Impact Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.