Description
You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.
If you are curious for more deep dives from my newsletter, you can sign up with this link. [https://newsletter.ftrs-studio.com/]
And this posting about changing behaviour with all links is right here. [https://newsletter.ftrs-studio.com/p/how-marketing-can-change-behaviour-sustainably]
About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.
With FutureS, my Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.
Jonas Spitra is the Head of Sustainability Communications at the SCHOTT technology group. In his job, he accompanies and explains the sustainability transformation of the energy-intensive speciality glass manufacturer. And he is constantly learning new things about the opportunities and...
Published 11/22/24
John Oakley is the Country Marketing and Consumer Insights Manager at IKEA Austria. Β He studied marketing at university in England. Before joining IKEA a John was CEO of a major international advertising agency. He has over 20 years in advertising and marketing. The mission that John has been...
Published 11/08/24