This recording is based on one of the top 5 most read newsletters of the last year on The No. 1 Marketing Mistake and how you can avoid it. [https://newsletter.ftrs-studio.com/p/the-no-1-marketing-strategy-mistake] You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024. If you are curious for more deep dives from my newsletter, you can sign up with this link. [https://newsletter.ftrs-studio.com/] About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level. With FutureS, my Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.