Lars Zirpins is the Chief Marketing Officer from Weleda, a renowned sustainability pioneer brand in natural cosmetics and pharmaceuticals. The product portfolio of Weleda includes around 1000 medicines and 120 natural cosmetics, available in over 50 countries. In his role Lars focuses on driving global brand initiatives ensuring that Weleda continues to be a force for good in the industry. Lars brings a passion for sustainable and holistic approaches that fit perfectly with Weleda's philosophy. About the FutureStrategist podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FutureS [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [[email protected]]!