Episodes
in this episode we dissect the GFK survey 7 results that have seen Jase and Lauren put a serious gap on the rest of their FM competitors in Melbourne. Wade has heard one of K and J’s best content weeks of the year, we’ll tell you why they may have turned the corner and we’ll introduce you to a Melbourne Radio Wars super fan who seemingly knows more about the radio industry than we do! Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio  – search Audata...
Published 11/15/24
Survey 7 results are in and Jase and Lauren have had a blinder. Hear our first thoughts on GFK survey 7. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio  – search Audata Connect to learn more This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at [email protected]   See omnystudio.com/listener for privacy...
Published 11/14/24
  In this episode we compare the challenges of building a coalition of voters with the idea of growing an audience big enough to win the ratings. Can Kyle and Jackie O find a pathway to success through Melbourne’s suburban women or do they need to think differently about this swing state? We also talk with Tim Burrowes from Unmade about this week's senate estimates hearing which focused on Kyle and Jackie’s extreme content and whether more needs to be done to protect broadcast audiences. ...
Published 11/08/24
Oh, yes we can. Waaaade not only has a list on this much loved podcast, he now has a bookclub, and his first review is the Kevin Sheedy biography. (We may also squeeze in a quick back and forth about Jackie Henderson’s new book “The Whole Truth”.)What happened at 2day in 2013? As always, there’s 2 sides to every story. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains...
Published 11/02/24
In this episode we take a look at the all important revenue positions for SCA, ARN and Nova. Content and sales are the key drivers of every radio business and there’s never been as many revenue challenges as the ones radio faces right now. Also in this episode, Irene sharpens up the best ears in radio for deep dive into Jase and Lauren - they had their first survey decrease last book, is there any red flags being wagged by small aliens in red tracksuits? Find out in this episode. Game...
Published 11/01/24
A bombshell revelation on the Kyle and Jackie O show this week with Jackie revealing for the first time her 3 year battle with drugs. We discuss the moment and its potential implications in the near and long term for the show. We’ll also hear from Andrew Bucklow at news.com.au on the story that has become radio’s biggest moment of the year. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ ...
Published 10/25/24
In this episode we review the first reactions and responses to the news of Liam Payne’s tragic death. The story broke whilst all 3 shows were on the air, we have some thoughts on how they handled the moment. Also in this episode we’re joined by one of Melbourne’s most successful FM breakfast hosts, Jo Stanley, who dominated the market for 10 years with Matt Tilley on Fox FM's Matt and Jo show. Jo will share her thoughts on what it takes to win consistently in breakfast radio and what the new...
Published 10/18/24
In this episode Irene and Craig discuss the fall-out from Kyle’s comments about the Melbourne audience being to blame for the show’s current ratings. We’ll also share with you some insider knowledge on the ARN golden ticket - who has it and what does it do? And we’re joined by brand and marketing superstar Adam Ferrier for his take on the launch of Kyle and Jackie into Melbourne, you’ll be surprised by his description. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music...
Published 10/11/24
In this weeks’s episode we reflect on the GFK survey 6 results that have left Kyle and Jackie with a mountain to climb in Melbourne. It’s easier now in hindsight to identify some of the ARN missteps from the last 5 months and in this episode Craig will share his thoughts on the 5 self inflicted wounds that have hurt the most. Also joining on the podcast, it’s the mercurial Todd Campbell who spent many years running content for Nova 100 in Melbourne, Todd believes there’s a way forward for...
Published 10/04/24
GFK survey 6 results are in and it’s a massive win for Fox and a disaster for Kyle and Jackie O. Irene and Craig give you their first thoughts on a massive result in the Melbourne radio wars.   Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/   This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY   Follow us on Insta @game_changers_radio, and on...
Published 10/01/24
In this week’s episode we'll take the wildest of guesses at next week’s survey results using all of the rich data and analysis available to us. Yes, it’s gonna to be a stab in the dark. We also talk with former ARN head of digital Kieran Simpson about who’s winning the war on socials right now, the numbers would suggest that Kyle and Jackie have a massive advantage over Fox and Nova, we’ll tell you why. And we’ll answer a couple of listener emails that provide lessons from Howard Stern’s...
Published 09/27/24
In this weeks’ episode we’ll discuss what is possible between now and the end of the ratings year with only 10 weeks of survey remaining. Are there any rabbits that can be pulled from any hats? Is there a masterstroke that could move the needle? We’ll throw a few ideas at the wall and see what sticks. Also in this episode we talk with Andrew Bucklow from news.com.au about his article that ARN didn’t want published - are Kyle and Jackie really friends with the stars? Or is there another story...
Published 09/20/24
After months of avoiding them, we’re finally going to answer your questions on the Melbourne radio wars. You’ve never heard word salads quite like the ones we serve up on this episode. Also this week we’ll have the latest on ARNs plans now that the SCA merger is officially off the table. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices....
Published 09/13/24
It’s been a very, very bad, no good week for ARN and Kyle and Jackie O, so in this week's episode we provide a 10 point plan for them to ignore as they evolve from Sydney world beaters to national breakfast show.  Also in this episode we discuss the fall-out of national networking on Nova and Kiis and how this leaves Fox with a genuine advantage in the Melbourne radio wars. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at...
Published 09/06/24
In this weeks’ episode we reflect on the amazing #1 FM result for Nova’s Jase and Lauren - will this be the first of many? Or can Kyle and Jackie make further in-roads into Melbourne market. Plus we’re joined by radio futurologist James Cridland who was our first guest on the podcast back in April, we talk to him about the assumptions and assessments made of Kyle and Jackie 4 months ago that we need to revisit in the light of the survey 5 result. Game Changers is sponsored by MusicMaster...
Published 08/30/24
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at [email protected] See omnystudio.com/listener for privacy information.
Published 08/27/24
On the eve of the next round of GFK survey results, Wade has a theory that Kyle and Jackie might be in the process of cleaning up their act. Expect some pushback from Irene and Craig on that notion. We talk with one of our favourites Tim Burrowes from Unmade Media about ARN’s end of year results. and we’ll stick our collective necks out and take a swing at predictions for Tuesday’s ratings results. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find...
Published 08/23/24
Very few people in Australian radio have had such a profound impact on his colleagues as Andrew “Bag” Sidwell. Everyone who knew him not only loved him, but were inspired by his passion for learning and life. In today’s episode we’re going to be as fearless, thoughtful and creative as we can be to honour our beautiful friend. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series...
Published 08/16/24
In this episode we review one of Kyle and Jackie O’s biggest moments from the Melbourne Radio Wars so far, this week’s interview with only fans creator Bonnie Blue.  With the Olympics finishing up, Irene will reflect on those podium worthy moments from this battle, and another 2day breakfast show bites the dust, who will replace Hughesy, Ed and Erin? We have no clue, but that won’t stop us from taking a wild guess. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music...
Published 08/09/24
Ding, ding. In the red corner, he’s the Nova flop with a mouth that can’t stop flapping - Wade Kingsley. And in the blue corner, the King of all radio who never pulls his punches - Kyle Sandilands. In this episode we step back in to the ring and discuss Wade’s accidental appearance on the Kyle and Jackie O show, plus we talk about the value of listener research - whether you like your feedback to be thick and chewy or thin and crispy, there’s plenty of reasons why those free pizza sessions...
Published 08/02/24
In this episode Wade doesn’t pull any punches after hearing a less than stellar half hour of the Kyle and Jackie show. And we talk about the value of a good story arc after the Fox won the week their brilliantly executed Underdogs tactic. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy.  Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow...
Published 07/26/24
In this episode Irene shares with us her notes on a side by side by side monitor of all 3 shows, whilst Wade checks out the new tactics on the air for survey 5 along with some thoughts on who is winning the PR battle and why. Plus we pull apart one of our best listener emails yet with a perspective on Kyle and Jackie O that you might find surprising. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy.  Find out more at...
Published 07/19/24
In this episode we'll go deep and wide with all the fall-out from GFK survey 4. We’ll discuss a Tik Tok viral video that goes to the heart of Kyle and Jackie’s challenges in Melbourne, we’ll unpack all the survey 4  headlines and PR hair-splitting with another round of Real or Spin and Andrew Bucky Bucklow from news.com.au will join us to talk about the radio chick who’s getting all the clicks. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy.  Find out...
Published 07/12/24
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at [email protected] Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX Email us at...
Published 07/09/24