We discuss the impact, economics, and advantages of mobile web stores in a deep discussion with Gil Tov-ly, the CMO of AppCharge, a company that partners with game studios to build optimized web stores. OUTLINE: 0:00 Intro 1:13 Motivation and economics of mobile web stores: Huge 20-30% total revenue lift 3:42 Amount of transactions through web stores vs. direct IAP, what impacts more web store transactions? 9:34 How web stores can support VIP spenders 10:40 Typical web store support provided by companies like AppCharge 11:40 impact of web stores 13:48 The player experience with web stores 18:32 breakdown of support services to help developers roll out a web store 25:25 How to evaluate webstore partners 28:25 Current legal and regulatory environment around web stores - what are the limitations? 31:18 Rise of alternative app stores and side-loading 32:30 Building direct relationships with customers by having your own web store 36:25 What does the future look like for player monetization channels in 5-10 years 39:30 More info about AppCharge - what is their promotional pitch? 👇 EPISODE LINKS: - AppCharge: https://appcharge.com/ - Gil Tov-ly: https://www.linkedin.com/in/giltovly/ SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY