Golf development is not commercially attractive...or is it?  The phrase golf development conjures split emotions. On one hand we all share the passion to grow the game, but, on the other, we know the rewards will not likely be immediately monetary. It often takes a back seat, becoming a philanthropic afterthought, as the commercial model doesn't seem to stack up As we move forwards, golf development may become a casualty of the 'golf boom', as facilities understandably feel compelled to make hay while the sun shines. One casualty may be the Get into Golf initiatives which people have driven so hard to develop. However, is golf development that black and white? How do you convert the buzz around golf to create a win-win? In this Gather Global Podcast, we sit down with Ray Roessel, who is shifting the paradigm of golf development. Based in China, Ray has pulled together many years in sports marketing, academy management, professional tours and media deals to create products and models that flip the golf development narrative. When so many people are talking, Ray is doing. See acast.com/privacy for privacy and opt-out information.