A massive thank you to those of you that joined us for our recent Mentor Room: LIVE! as we welcomed Nicole Wheatley and Jojo Regan, two Gather members who are at the forefront of brand positioning. Both are passionately helping drive a new image for the game to new audiences. Listen out for key insights on: Investing in branding/marketing/PR - the key decisions and opportunities for more golf businesses to consider.How we can speak as an industry to the non-traditional golf audiences?The...

“Golf needs to have the strength of will of character to look beyond the walls of its own self-worth.” Dan Green, Design Director at Zag. Are you in the mood for some Truth Bombs? Then this is the 15min audio for you. 1.     What’s next for branding in golf? 2.     Who does Dan seek inspiration from within branding in the sports world? 3.     What’s Dan’s advice moving forward for golf brands to break through with Gen Z? 4.     If anyone listening wanted to do an audit on their golf industry...

What if golf, was just golf? Not amateur and professional, with so many fragmented organisations. Not with organisations for men and women separately competing for the same commercial sponsors and media outlets? “We HAVE to look at golf differently now” This week, we are incredibly excited to share with you our first ever Women's British Open Champion as a Gather Guest, who has some fascinating insights to share from how Australia are challenging the previous norms. Transitioning from elite...

In this episode we had the pleasure of speaking with Amir Malik. Amir founded The Muslim Golf Association (MGA) in the UK in 2020 which is the worlds first dedicated golfing platform that caters for the modern, professional, Muslim male & female golfer. Check out their website, but also connect with Amir. There could be great collaboration opportunities for you, but without doubt there will be inspiration and some fascinating insights that can help you, your golf club, organisation or...

If you are starting your first role, or you're a senior leader in golf, there’s critical insights and learnings in this new episode. They come from someone who has gathered varied experiences and skills, put their hand up and asked for more help to learn and now see themselves in an influential role at a global brand at the age of 35. But still learning and staying humble. Chris Hedderman has worked as an Assistant Professional at a local municipal course, re-gripping clubs in minus...

Mind. Blown.    That was how we felt after our shortest Gather Global Podcast yet.    The reason why? Possibly because we were speaking with an 'outsider' who by his own admission:   "...has been stalking the golf industry for a while, from the outside..."    Possibly because it was the biggest mirror we've had held up to our golf industry faces since Gather launched.    This chat is not only about golf. It's about culture, fashion, influencers and OPPORTUNITY.    If you want to hear a...

PARTNERSHIP WORKING 2.0 With vast experience working with partners globally spanning over 20 years, the approach to partnerships continues to evolve for Andy Brown. However, what's next for this space and will we see disruption? Here's some of the stuff we dig into in this chat, which offers lots of food for thought if you work with partners in your role or want to learn more in this area: Golf used to be a lot of handshakes, whereas now communication barriers have been broken down and...

Our chat with golf course architect Kari Haug really made us reflect on our own assumptions about short golf courses, their objectives, how they are assumed to be the solution to increasing women's and children's participation and crucially....why this might not always be the case! If you care about the growth of the game, or if you are a golf club or facility manager, you should find this to be a fascinating discussion with some questions to consider going forward in your career in the...

You know those times when you wish you could hear the chats between the industry leaders on topics that really matter?  Gather now offers you that fly on the wall experience with our Gather Ripple Series.  Fred Popp (Zag) and Emma Taylor (former Head of Marketing, Tottenham Hotspur) talk about creating environments and communities for sports fans. Emma’s amazing time at Tottenham Hotspur saw the club grow exponentially and recently culminated in the opening of a stunning, world-class...

Golf development is not commercially attractive...or is it?  The phrase golf development conjures split emotions. On one hand we all share the passion to grow the game, but, on the other, we know the rewards will not likely be immediately monetary. It often takes a back seat, becoming a philanthropic afterthought, as the commercial model doesn't seem to stack up As we move forwards, golf development may become a casualty of the 'golf boom', as facilities understandably feel compelled to make...

You know those times when you wish you could hear the chats between the industry leaders on topics that really matter?  Gather now offers you that fly on the wall experience with our Gather Ripple Series.  In our second episode, Phil Grice (Independent Consultant) continues the ripple by interviewing international sports branding expert Fred Popp (Partner, ZAG). Fred has worked with a list of stellar clients in his career, including The Open, the NBA, Tottenham Hotspur and the FIFA World...

You know those times when you wish you could hear the chats between the industry leaders on topics that really matter?  Well, we’re delighted to now offer you that fly on the wall experience as we launch the first in our Gather Ripple Series.  Jeremy Slessor (Managing Director, European Golf Design) wanted to ask some direct, no nonsense questions to a leading expert in the world of club management. So we recorded his Gather Ripple chat with the experienced Phil Grice (Independent...

Join us for this intellectual chat with Andrew who has had a foot in both camps of academia and the golf industry for many years. With a career and projects that span various areas of the golf industry, he’s uniquely positioned to delve into some questions we have been itching to ask. You know those ones that you feel should be raised, but nobody really knows where to start with them? Yeah….those ones. Open your mind and check this one out, we delved into:  “Who owns golf?” and how does this...

This one is a bumper one folks!  Packed full of insights, experiences and advice that many people are unlikely to have heard from the golf culture and the business of golf in the Far East. As seems to happen on every episode, we feel like we’re going back to school and just learning constantly. The key word for this episode is OPPORTUNITY and if you listen in, you will just hear an awful lot of it!  Key takeaways include: The benefits of the culture-mixing in the Middle East golf and...