My personal IG account outsells my business account 4:1. Why? Because people want to buy from people NOT companies. Today, I’m bringing in Matt Purcell, Australia’s top personal brand expert and my own coach to chat about personal branding. We’re diving deep into why YOUR story is what people are actually paying for and how to turn your followers into leads that convert. Forget every other gym marketing pod out there. This is the one you need to listen to. In this episode, we get into: Matt’s advice on the type of content you should be making The top branding mistake 90% of gyms and studios make + how to avoid it Why copying the competition just boosts their brand, not yours How a strong personal brand pulls in high-level partnerships, elite talent, AND legit leads Tips for starting to share your story – even if you think nobody cares … and a whole lot more  Want to learn more about Matt? Check out his IG @mattpurcellofficial or www.mattpurcell.com Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza