How do you stop burning yourself out when you’re trying to grow your studio? What’s the secret to building a team that thrives… without you running every single session? Why do so many gym owners hit eject the second things get tough… and how do you break that cycle for good? Today, I’m sitting down with Bexy, owner of BE-IT Windsor to get real on the journey you need to go on to run a successful studio. This episode is about the stuff nobody talks about. It’s about personal growth,...

My personal IG account outsells my business account 4:1. Why? Because people want to buy from people NOT companies. Today, I’m bringing in Matt Purcell, Australia’s top personal brand expert and my own coach to chat about personal branding. We’re diving deep into why YOUR story is what people are actually paying for and how to turn your followers into leads that convert. Forget every other gym marketing pod out there. This is the one you need to listen to. In this episode, we get...

Think hiring is over once they sign? Not even close. Most studios drop the ball here, and end up with team members who burn out, flake or just show up for the paycheck. Last week, we showed you how to write a job ad that cuts through the noise and pulls in driven people. Now let’s talk about what happens after they walk through your door. This is where you find out if you’ve got a winner. You’ll hear:  Questions that will show you if someone has grit (or if they will flake when things get...

Things are getting spicy on the pod today… we’re reviewing (and roasting) your job ads.  Listen in to find out if it's yours. So many studios complain that they put up a job ad and receive the WORST applicants, and cover letters that look like they were written by Chat GPT. Have you ever considered that your job ad looks like it was written by Chat GPT? If you read your job ad, would you even want to work at your studio? Today we are taking you through our method for hiring incredible team...

76% of our clients are having RECORD breaking months. Right. Now.  Yep. They’re not just growing. They’re hitting record revenue, and getting more members through their doors than ever. Today’s episode is in our NEW STUDIO SETUP (Check it out over on YouTube if you haven’t seen it already) and we’re doing something different this time. Soph is letting loose and telling you EXACTLY what is setting apart the ‘Rich’ from the ‘Poor’ Studios (or Brokies as we like to call them). All so that you...

Are you a business owner or team leader who is tired of micromanaging your team? Do you want a high-performing, loyal team that drives profit and keeps the business running when you’re away? Keep reading. This episode isn’t just another ‘tick-the-box’ meeting guide. It’s a step-by-step breakdown of how you can transform your leadership game and see results, not excuses. In 15 minutes, you’re going to learn the formula for effective one-on-ones that will: Increase productivity in your...

Alright, let’s cut to the chase. Today, I’m giving you the exact system that’s completely transformed my business and life: Separation Sunday.  If you’re like most business owners, you’re probably running from one task to the next all week but still aren’t seeing the results you want. Why? Because you’re focusing on the wrong stuff. In this episode, I’m breaking down my personal, no-BS productivity routine that takes me less than 20 minutes every Sunday. This is the same system that has...

This topic is something that has got me so fired up.  I’ve been doing a lot of travelling recently which means I’ve visited a lot of gyms. And what I have found… has shocked me. In almost every gym I’ve been to, I’ve seen dollars literally walking right out the door, so today I am talking about the three ways you are probably losing money every single session. But the good news? It’s entirely preventable AND instead of just making sure you’re not making costly mistakes… I’m going to...

You’ve heard me speak about her on the pod before…  Today I’m sitting down with Liv, the owner of the FASTEST growing UBX in New Zealand. From running three studios, leaving home at 3 am to drive to her third studio (without taking away from her working hours), and feeling burnt out… Liv shares how she went from “winging it” to becoming a thriving multi-studio owner, who now brings in over $240k in additional profit annually. On today’s episode, Liv is walking us through her game-changing...

When another studio shuts down, you are being given the opportunity to make 3 months of sales… in two weeks. Remember: these leads already have a vision, a goal they are working towards, and a training schedule. And it is in their own best interest to fill that gap as quickly as possible.  That’s where you come in. But you have to do it the right way. This episode is all about how you can turn that closure into a massive opportunity to boost your membership and grow your business. I’m...

“When you take on the responsibility of leadership, you’re not taking on additional responsibilities. You are changing your career.” Joining me on today’s episode is the incredible Rohan Dredge: the CEO of Pragmatic Thinking, a behaviour and motivation strategy company who has worked with the likes of Qantas, Toyota, Suncorp and Geronimo. Rohan’s first episode ‘How to be a Leader People Actually Want to Follow’ is one of our MOST listened-to episodes. When we were down in the Gold Coast we...

If you’re looking to see how other gym/studio owners have created their OWN paths of success - look no further.  Joining me on today’s episode is Anthony Bartolo, owner of ACTV Strength Co. ACTV Strength Co. started as a Burleigh studio and has now expanded into a network in and of itself, with franchises operating in 4 other locations & GROWING. Anthony is the blueprint for the success that you CAN achieve in this industry. So join us as we dive into how to open a profitable studio...

This episode is the shit you NEED to hear. If you know what you need to do but can’t get it done OR you feel yourself getting wrapped into the vortex of the economy is bad… you’re in the right place. Joining me on today’s episode is the powerhouse mindset coach for Geronimo – Ash. We’re diving into why most fitness studio owners fail, the three core skills every great business owner needs, and three actionable steps you can start today. Stay tuned until the very end to hear a hard truth...

Sultan Kirby is a gym and fitness studio equipment specialist. He speaks to HUNDREDS of gyms a day and is right in the middle of what’s happening in the world, having just returned from a huge fitness equipment expo in LA.   So what did he learn? We asked Sultan the following questions: Where is the industry headed? Are we moving away from fitness studios in their traditional form? What kind of equipment are people looking for and how do we cater for it? What were the biggest fitness...

Starting a business is tough—50% of them don’t survive, and 75% of business owners earn less than minimum wage. During a particularly tough time with my business, I asked my accountant this question. “Do I push harder or do I start driving Uber to supplement my income?” His response? “If you have enough time to drive an Uber, you have time to focus on your business.” Our studio then went on to become the largest and fastest growing studio in Sydney, in addition to winning multiple...

Can’t find any experienced trainers out there? You’re not alone. Joining me on today’s show is Chris Lawrence, a former NRL player who made it against all odds when he dislocated his hip, had 13 bones in his face shattered during practice AND still went on to play 250 games for the West Tigers. Since then, Chris has gone on to design an education program for professional athletes to provide freedom for athletes after their sporting careers. As a result, Chris speaks to thousands of gyms,...

Most studio owners are more familiar with their love language than their financial metrics.  But did you know that everything you want in business and in life is on the other side of a couple of reports? Today I brought our CFO, Danny Chiha on the show to break down everything you need to know about reporting - it’s entry-level but do this and the game WILL change for you. You’ll hear:  2:11 - The biggest misconception ALL new business owners have about their money 05:26 - The three...

The fitness and wellness industries are seeing a rise in a different type of studio owner - those who are already great but want to be the BEST. These are the studios that when you look at their numbers, they seem to be at the top of their game. BUT behind the scenes, they’re stressed, they’re working overtime, and they’re taking on responsibilities they shouldn’t be doing, to get their numbers in the green. So how do you push through to the NEXT LEVEL and gain LEVERAGE? There are three...

The CrossFit industry is changing.  People are no longer interested in flogging themselves anymore - they’re focusing on their mental health and wellbeing. And with recent events over the last few years, who can blame them? So what happens to an industry that was built on a steel will and peak physical strength?  Joining us on the show today is Jack & Jacob from Southend Crossfit in Maroubra who have not only achieved a churn rate of 3% but they’re up $10k a month in LESS than 6 months...

I am giving away everything for free in this episode. Including something Sophie is going to be VERY upset about when she finds out You NEED to listen to this episode because today I’m talking about some of the tips and strategies that we give our clients in the MILLION DOLLAR STUDIO program (it doesn’t get much better than this). Make sure you stay tuned til the end to hear my secret bit of advice (usually we charge for this…) and the steps you can take if you’re a studio that needs to get...

There is data that shows that people are MORE likely to stack supermarket shelves or drive an Uber on the weekend so they DON’T have to get rid of their gym membership and sauna sessions.  So where are these members? And how can you get them into your studio? Every quarter we like to look at what the data and trends are telling us about the industry so that our clients can continue to stay ahead of the curve, and the four things we found this month were SO good I couldn’t not share them...

On today’s episode, we are answering YOUR questions. Tune in and you’ll hear: 01:29 - Whether you should keep investing in your struggling studio (of a certain brand…) OR rebrand to something sexier? 02:56 - Effective time management strategies if you are someone who struggles to keep to their tasks 08:25 - How you can make sure that your revenue growth doesn’t lead to MORE expenses   12:02 - How to track your profit effectively and the HUGE problem that can come from failing to do...

What do you do when a member cancels their subscription? Do you a) put through the cancellation and move on with your life OR b) are you willing to give this tactic a go that might just get them to stay? Team, we’re coming into a new season and we all know what that means - cancellations begin to rise as motivation dips.  But it doesn’t have to be this way. We have a powerful FORMULA that not only has the power to change their minds, BUT even if they do - you’ll be able to replace them...

Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member? It’s time to curate the community at your gym because news flash, just because you own a gym… doesn't mean you have a community. You just have members. In today’s episode, we’re talking about how to differentiate your GYM from the one across the road. We’re breaking down the 5 types of members you have in your studio right now, how to identify them and how to...