Are you ready to take back control of your business and increase your direct bookings? Join Sarah Orchard in this solo episode, where she looks at the importance of understanding your ideal guest as the foundational step in an effective marketing strategy. She argues that without this knowledge,...

Lindsey Holland, owner of Cleve Hill Hotel, shares her journey from working in hotel group hospitality to owning her very own independent hotel, near Cheltenham on the Cotswold Way, and the unique challenges she faces in attracting a diverse range of guests. With eight distinct ideal guest...

Are you struggling to capture guest emails as the OTA (online booking agents) that you use keeps a firm hold on this! They do this to stop you from growing your direct bookings. Sarah dives into effective email marketing strategies to help STR and hospitality businesses move away from reliance on...