Are you struggling to capture guest emails as the OTA (online booking agents) that you use keeps a firm hold on this! They do this to stop you from growing your direct bookings. Sarah dives into effective email marketing strategies to help STR and hospitality businesses move away from reliance on online travel agents, like Airbnb and Booking.com. With over 20 years of experience in email marketing, Sarah emphasises the importance of building your own email list, as it offers a significantly better return on investment compared to social media. She shares actionable techniques to try to for capture email addresses throughout the guest journey, from the booking process to post-stay follow-ups. Whether through engaging sign-up forms or creative incentives, this episode is packed with insights to help you enhance your email marketing efforts and increase your direct bookings. --- Key Takeaways: Email marketing is significantly more effective than social media for driving direct bookings.Capturing guest emails should be integrated throughout the entire guest journey process.Creative incentives can encourage guests to provide their email addresses during their stay.Using gated Wi-Fi can help capture multiple email addresses from group bookings effectively.Regularly engage with your email list to keep your accommodation top of mind for guests.Offer valuable content and unique incentives to make your email sign-up irresistible. --- Connect with Sarah: Website Instagram LinkedIn ... Are you ready to take more direct bookings? Take Sarah's FREE quiz here to put your business to the test! --- Gated Wi-Fi providers: StayFi (affiliate link) BeamBox BnB Amplify STR Wifi The Access Group