Ep. 12 - Defining Values: Cultivating Unity, Trust, and Authenticity in Business. Welcome to another episode of Giraffes Don't Eat Steak, where we explore marketing stories, tips, hints, and business success.  In today's episode, we delve into the crucial topic of values in business and the impact they have on defining a company, hiring employees, and standing out in a competitive market.  We share our insights on the importance of understanding and articulating personal and business values, emphasising the need for introspection, reflection, and aligning internal values with external presentation.  From the significance of trust and team dynamics to the challenge of maintaining values as a business grows, this episode is packed with practical advice for entrepreneurs and business owners.  Join us as we uncover the complexities of navigating values in business and explore the role they play in shaping company culture, performance, and customer communication. Don't forget to leave a review and subscribe for more captivating marketing discussions on Giraffes Don't Eat Steak. 00:00 Personal and business values influence decisions and opinions. 04:16 Small business success relies on personal values and connections with customers. Hiring those who reflect your values is crucial for expansion. 09:05 High trust more important than high performance in military. 13:09 Identifying team values through feedback and exercise to align and operate as a team. 16:30 Uncertain about values and making decisions based on money. 17:09 Questioning decisions, focusing on negatives to find positive values. 22:05 Discussing internal and external terminology differences and their effect on customer perception. 24:23 Reflect on perception of brand and self for business trustworthiness. 28:14 Reflect on survey risks, consider working relationships and enjoyability, and seek career fulfillment. business values,  decision-making, relationships,  internal values, external values, defining business values, business values communication, feedback, surveys,  client relationships, team dynamics, employee turnover, performance evaluations, colleagues feedback, small teams values, origins, selfish-focused traits, marketing, business success, articulating values, future growth, communication with customers Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com