Global Marketing Perspectives: From Kenya to the UK - Ep. 59Explore the world of cross-cultural remote marketing with Laura Ayienga, a Kenyan marketer working for a UK-based company. In this eye-opening episode, Laura shares her journey from studying communications to becoming a successful international marketer. Discover the challenges and benefits of working across time zones and cultures, including insights on adapting to different communication styles, humour, and accents. Learn how the C...

Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58Dive into the world of sustainable marketing and purpose-driven design with special guest Becks Neale. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore how marketing is evolving to create meaningful connections and restore balance with nature. Becks shares insights from her sustainability journey, offering practical tips for implementing eco-friendly practices in design and business. Disco...

The Art of Customer Acquisition: Strategies for New Businesses - Ep. 57Join Alex and Erica as they welcome special guest, Hedley Smith, a serial entrepreneur and web development expert, to the Giraffes Don't Eat Steak Podcast. In this insightful episode, Hedley shares his journey from leaving school to successful startup founder, offering valuable advice for aspiring entrepreneurs and marketers alike.Discover the challenges of marketing for small businesses and startups, including strategies ...

Mastering Web Presence: Beyond Just Having a Website - Ep. 56Join hosts Erica Mackay and Alex Bilney as they welcome web expert Jamie Forster to the Giraffes Don't Eat Steak podcast. In this episode, they challenge the notion that everyone needs a website and explore how to create an effective online presence. Jamie shares his journey from financial markets to web development, offering insights on cold-calling, relationship-building and choosing the right digital platform for your a...

Ad Fatigue: Is It Real? Debunking Marketing Myths - Ep.55Dive into the world of advertising psychology with the latest episode of Giraffes Don't Eat Steak! Hosts Erica Mackay and Alex Bilney tackle the topic of ad fatigue, challenging conventional wisdom and offering fresh perspectives. Is ad fatigue a real threat to your marketing efforts, or just a misunderstood concept?Through lively discussion and real-world examples, including the well-known Floradix tube ad, our hosts explore strategies...

Navigating Business Change: Strategies for Success with Ben Holloway Ep. 54Dive into the world of business transformation with Erica Mackay, Alex Bilney, and special guest Ben Holloway. This episode of the Giraffes Don't Eat Steak Podcast explores strategies for navigating organisational change, fostering effective internal communication and implementing sustainable growth tactics. Discover how to tackle common business challenges, from stagnant growth to cultural issues and technology i...

Enhancing Business Visuals: Photography Tips and Industry Trends - Ep.53Welcome to Episode 53 of "Giraffes Don't Eat Steak," where we delve into the world of photography, marketing stories, and strategies that transform visual content into compelling brand messages. Join hosts Erica and Alex, alongside our special guest, Steven Phyall of zoomingphotography.co.uk —an accomplished photographer. In this enlightening episode, Steven shares invaluable tips on improving posture for the pe...

Beyond the Visuals: How Audio Enhances Marketing Strategies Ep.52Tune in to this episode of the Giraffes Don't Eat Steak Podcast as hosts Erica Mackay and Alex Bilney explore the fascinating world of music in marketing. Discover how the right soundtrack can elevate your brand and create lasting emotional connections with your audience. From the power of jingles to the psychology behind musical choices, our hosts share valuable insights and personal experiences that will transform your approac...

Marketing Automation Mastery: Revolutionise Your Customer JourneyUnlock the secrets of marketing automation with expert John Warr from Alldigital Marketing, in this enlightening episode of the Giraffes Don't Eat Steak Podcast. Hosts Alex and Erica delve into the world of customer-centric marketing strategies that can revolutionise your business. Learn how marketing automation bridges the gap between sales and marketing, creating a seamless customer journey that drives results. Discover ...

Trust, Links and Storytelling: Essential Marketing Lessons - Ep. 50.In this 50th episode, hosts Erica and Alex celebrate their podcast milestone by exploring essential marketing concepts through popular industry quotes. They discuss relationship building, the evolution of trust in marketing, and the power of storytelling.Key Points Discussed:1. The importance of building relationships over acquiring links.2. Examining the traditional "know, like and trust" philosophy.3. The evolution of trust...

The Marketing Continuum: From Brand Awareness to Direct Sales - Ep. 49In this episode, Erica and Alex discuss the balance between brand building and lead generation in marketing strategy. They explore how businesses at different stages should approach their marketing efforts and provide insights on tailoring strategies based on specific business needs and goals.Key Points Discussed:1. The difference between brand building and lead generation activities2. How to tailor marketing strategies bas...

The Sustainability Challenge: Balancing Profit and Planet in BusinessIn this thought-provoking episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore the complexities of implementing sustainable practices in business. They discuss the challenges of balancing profitability with environmental responsibility, share practical tips for reducing carbon footprints, and provide insights on how to build authentic sustainability practices without falling into the trap of greenwashing.Key Poi...

Building Consumer Trust in the Age of MisinformationNavigate the choppy waters of consumer trust with this episode of Giraffes Don't Eat Steak. Hosts Erica and Alex tackle the challenges of maintaining marketing credibility in an era of scepticism and information overload, providing practical strategies for marketers and business owners.In this episode, you'll learn:Why simplicity is crucial in marketing decisionsHow to avoid greenwashing and build genuine trust in sustainability claimsThe im...

Adapting to AI: Enhancing Workflows, Staying Authenticity and Ethics - E 46In this insightful episode of Giraffes Don't Eat Steak, hosts Erica and Alex interview AI expert Tom Stanhope about leveraging artificial intelligence in business. Tom shares his journey from video production expert to AI innovator, offering practical advice on using AI tools, automating business processes and navigating the ethical considerations of AI use in business.Key Points DiscussedGetting started with AI tools ...

The Secret to Customer Loyalty: Creating Exceptional Experiences.Episode SummaryIn this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the world of customer experience. Through examples ranging from 80s pop star Tiffany's immersive concert to Virgin Atlantic's customer service, they explore what makes for exceptional customer experiences and how businesses can create loyal customers.Key Points DiscussedThe importance of creating immersive experiences for customersMaking c...

SEO Insights: Consistency, Accessibility, and AI Impact on User Experience - Ep. 44.Welcome back to "Giraffes Don't Eat Steak," where we bring you expert insights into the world of marketing and business success. In this episode, we have a special guest, Kelly Drewett, an SEO expert with a wealth of knowledge in website design and SEO spanning over 25 years. Our conversation delves into the critical aspects of SEO, including the impact of AI-powered search engines, the significance of b...

Title: Master the Art of Networking with Pete MolsDescription:Unlock the secrets of effective networking with expert Pete Mols in this value-packed episode of Giraffes Don't Eat Steak. Whether you're an introvert dreading your next business event or a seasoned networker looking to up your game, this episode has something for everyone.Discover:Why networking is crucial for business growth, especially for small businessesThe 7-11-4 formula for building trust and relationshipsPractical tips for ...

The Power of Tracking: Marketing Attribution Strategies for Businesses - Ep. 42.Welcome to "Giraffes Don't Eat Steak"! In today's episode, Erica and Alex dive into the pivotal topic of marketing attribution with special guest, Alex Shrimpton. The discussion sheds light on the crucial need for businesses to track and attribute their marketing efforts to gauge return on investment at every touchpoint. From highlighting the accessibility and tracking features of HubSpot to t...

Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision MakingMastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making -EP. 41In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex dive into the world of customer relationship management (CRM) systems. They discuss the importance of having a CRM, whether it's a simple Excel spreadsheet or a sophisticated digital tool. From managing customer data to avoiding...

Episode 40 - Lessons in Maximising Social Media Engagement and Audience Value.In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the fascinating world of social media marketing, using recent UK political campaigns as a case study. They explore the surprising disconnect between ad spend and engagement, discuss the power of controversial content and share valuable insights for businesses looking to maximise their social media impact.Key Topics:Analysis of social media s...

Ep. 39 - The Power of Storytelling: Changing Perceptions and Influencing Audiences.In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex delve into the power of storytelling, sharing captivating anecdotes from their experiences as a bodyguard and a martial artist. They explore the impact of preparation in various scenarios, from winning an 11-second fight to safeguarding clients from potential threats. The conversation weaves through intriguing topics such as the ficti...

Ep. 38 - Event-Driven Marketing: Adapting Strategies to Tap into Customer Behavioral Shifts Throughout the Year.Welcome to Giraffes Don't Eat Steak, where we serve up marketing stories, tips and insights to help you succeed in the business world. In this episode, we delve into the world of customer behaviour and the impact of events, seasons, and personal life stages on marketing strategies. They discuss the importance of understanding and capitalising on these cycles, and how it can sha...

Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing.Welcome back to "Giraffes Don't Eat Steak". In this episode, hosts Erica and Alex dive into the importance of measuring brand impact and tracking ROI in marketing activities. They discuss the challenges of measuring brand success and share examples like Mark Zuckerberg's image change.They advise small business owners on the transition from personal branding to focusing on the broader bran...

Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success.Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. From Alex's jujitsu triumph to debating reggaeton and Justin Bieber, they dive into the critical role of customer touchpoints in shaping a company's brand. They emphasise the need to set clear expectations and map out the customer journey to ensure a positive expe...