Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact

Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success

Listen now

Description

Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success.Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. From Alex's jujitsu triumph to debating reggaeton and Justin Bieber, they dive into the critical role of customer touchpoints in shaping a company's brand. They emphasise the need to set clear expectations and map out the customer journey to ensure a positive expe...

More Episodes

See all »

Global Marketing Perspectives: From Kenya to the UK - Ep. 59

Global Marketing Perspectives: From Kenya to the UK - Ep. 59Explore the world of cross-cultural remote marketing with Laura Ayienga, a Kenyan marketer working for a UK-based company. In this eye-opening episode, Laura shares her journey from studying communications to becoming a successful...

Published 11/20/24

Giraffes Don't Eat Steak

Published 11/20/24

Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58

Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58Dive into the world of sustainable marketing and purpose-driven design with special guest Becks Neale. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore how marketing is evolving to create meaningful...

Published 11/13/24