The Power of Tracking: Marketing Attribution Strategies for Businesses - Ep. 42.Welcome to "Giraffes Don't Eat Steak"! In today's episode, Erica and Alex dive into the pivotal topic of marketing attribution with special guest, Alex Shrimpton. The discussion sheds light on the crucial need for businesses to track and attribute their marketing efforts to gauge return on investment at every touchpoint. From highlighting the accessibility and tracking features of HubSpot to t...