Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies.Welcome to Episode 35 of Giraffes Don't Eat Steak! In this episode, hosts Erica and Alex delve into an intriguing discussion about the effectiveness of using sex appeal in marketing. They explore the historical roots of sex in advertising, its impact on different cultures, and how it aligns with shifting consumer values. This episode takes a deep look into the world of marketing strategies and th...

Ep. 34 - Metrics Matter: Exploring Marketing Measurements, and Industry Best Practices.Welcome to this episode of "Giraffes Don't Eat Steak," where we dive into marketing measurements with our special guest, Leonie Mitchell. In this episode, hosts Erica and Alex discuss with Leonie the importance of tracking marketing effectiveness, the challenges of measuring success at events, the power of different content formats in driving leads and the nuances of website conversions. Join them...

Ep. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your Business.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the importance of photography in branding and marketing. They share their experiences and tips for choosing a photographer, balancing stock imagery with original photos, and making the most of photo shoots. From the challenges of posing for photos to the significance of a photographer's personality fit, Erica and Ale...

Ep. 32 - Mastering Direct Mail: Strategies, Challenges, and Tips for Effective Marketing CampaignsIn this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex are joined by marketing expert Bogdan Osiński to delve into the fascinating world of direct mail marketing. The trio discusses the enduring relevance of direct mail in the digital age, sharing insights into its effectiveness, challenges, and unique advantages. They explore the importance of targeting the right audience, and ...

Contest Strategy Unpacked: Tips for Effective Contest Planning and Execution.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into a lively discussion about the ins and outs of running contests for your business. With a focus on understanding the nuances and potential pitfalls of contests, they explore the importance of aligning the prize, audience, and purpose of the contest, as well as the need for clear terms and conditions. Throughout their conversation, th...

Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective.Welcome to Episode 30 of Giraffes Don't Eat Steak! This week, Erica and Alex dive into the world of mascots and their role in marketing.They discuss the origins of famous mascots and the significance of incorporating mascots into branding strategies. Along the way, they explore the connections and stories behind using mascots, drawing inspiration from everyday experiences and product integrations. Join ...

Ep. 29 - Unleashing the Potential of Internal Communication: Tips, Tools, and Best Practices for Marketers.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the often overlooked world of internal communication in business. They discuss the importance of sharing marketing newsletters with customer-facing staff before sending them out, highlighting the potential mishaps that can occur when staff members are unaware of important communications. They explore va...

Ep. 28 - Celebrity Power: Unpacking the Lay's Ad with David Beckham and Thierry Henry In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the clever and memorable Lay's (Walker's) advertisement featuring David Beckham and Thierry Henry.  They delve into the effectiveness of using celebrities in marketing and the importance of careful alignment with their values.  They reminisce about past advertising experiences and ponder the longevity of celebrity...

Ep. 27 - Why You Shouldn't Ignore a Comprehensive Marketing Strategy for Your Business. Welcome back to another episode of "Giraffes Don't Eat Steak."  In this episode, hosts Alex and Erica delve into the importance of marketing strategy and debunk the myth that campaigns alone can guarantee success.  They discuss real-life examples, such as a local café and a business lacking in end-of-funnel optimisation, highlighting the significant impact of a well-thought-out marketing...

Ep. 26 - Revolutionising Customer Engagement: The Role of IoT Devices in Business and Marketing In this episode of Giraffes Don't Eat Steak, Erica and Alex share their latest insights from the world of marketing.  They discuss Erica's experiences at conferences, including a case study on innovative home insurance by Sky, leveraging 'Internet of Things' devices to provide added value to customers and decrease claims. They also delve into the potential of IoT in retail to measure footfall and...

Ep. 25 - Legal Advice for Marketing: Consent, Contracts and Avoiding Pitfalls. Welcome to Episode 25 of "Giraffes Don't Eat Steak," where hosts Alex and Erica dive into the world of marketing, contracts, and legal implications.  This week, they are joined by commercial and business lawyer, Alex Marks, d for a dive into the importance of obtaining consent for marketing emails, the repercussions of not reading or understanding contracts and the risks of relying on AI for design.  Throughout...

LinkedIn Audience Building: Targeting, Engagement, and Content Strategy for Effective Marketing. In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica share their experiences with building audiences on LinkedIn. They discuss the importance of understanding your target audience, adding relevant connections and consistently posting engaging content.  They also provide valuable insights into using Sales Navigator, leveraging new role notifications, and maintaining a positive...

Ep. 23 - The Business Card Dilemma: Exploring the Impact of Digital and Physical Networking Tools. In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica discuss the practicality and effectiveness of business cards in the digital age. They explore the pros and cons of physical business cards versus electronic ones, delving into the intricacies of networking and the value of tangible marketing materials.  They share their thoughts on the evolving landscape of communication tools,...

Ep. 22 - Redefining Marketing Practices: The Impact of AI and Technological Advancements. Welcome to Giraffes Don't Eat Steak, the podcast where we bring you marketing tips, hints and much more.  In this episode, Erica and Alex dive into a conversation about the impact of technology on marketing, particularly focusing on the use of AI tools like ChatGPT. They discuss how these tools have revolutionised the way call centers operate, how they have streamlined marketing efforts and how they...

Ep. 21 Legal Pitfalls in Marketing: Navigating GDPR, Permissions and Data Processing In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the crucial intersection of marketing and legal considerations. They discuss the pitfalls of copying and pasting terms and conditions without proper review, the importance of obtaining explicit permission from customers for marketing communications, and the potential consequences of mishandling consumer data.  With insights into...

Ep. 20 - Successful Branding: Using Colour Psychology to Connect with Your Target Audience. In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the colorful world of branding and marketing.  They share personal anecdotes, discuss the importance of colours in branding, and share insights into how colour can evoke specific emotions and perceptions. From personal preferences to target audience considerations, they provide tips and recommendations for choosing the right...

Ep. 19 - Unraveling the Mystery of Website Lead Generation: Tips for SEO, Audience Targeting and Conversion Paths. In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the topic of website lead generation. They discuss the common question of why websites may not be generating leads and share insights on attracting the right audience, optimising user flow, and leveraging landing pages.  They also explore the role of stakeholder involvement in the website-building...

Ep. 18 - Mickaël's Sales  Insights: Strategy, Research, and Persistence - A Giraffes Don't Eat Steak Interview. Welcome to Giraffes Don't Eat Steak, where we bring you insightful discussions on sales, marketing, and everything in between. In this episode, our hosts Alex and Erica are joined by the experienced sales expert, Mickaël Aubard. The conversation kicks off with Mickaël's unique insights on using AI for lead generation and his expertise in sales across diverse industries.  Mickaël...

When Sales Meets Marketing: Lessons in Customer Engagement and Retention In this episode of Giraffes Don't Eat Steak, we dive into the world of sales and marketing experiences.  We talk missed buying signals and the importance of responsive sales processes, we share personal encounters and provide valuable insights.  The discussion touches on the impact of cold emails, the importance of maintaining consistency in customer interactions, and the need for a seamless transition from sales to...

Ep. 16 - 4. Surveys, research, response rates: How to get the best out of your target audience. In this episode of Giraffes Don't Eat Steak, we delve into the world of market research, surveys and consumer behavior.  We share insights on segmenting target audiences, overcoming challenges in reaching high-level executives and the significance of timing when conducting research.  From incentivising respondents to collecting valuable demographic data, we explore the intricate details of...

Ep. 15 - Outsourcing vs. In-House Teams: Understanding Trust, Quality, and Relationship Building In this episode of Giraffes Don't Eat Steak, we delve into the world of outsourcing and hiring, drawing parallels between the decision-making processes involved in both areas.  From discussing the importance of trust and feedback in outsourcing marketing to sharing cautionary tales of misleading budgeting and dodgy website feedback, the we provide valuable insights for business owners and...

The Long Game of Networking: Building Relationships for Marketing Success and Client Acquisition In this episode of Giraffes Don't Eat Steak, join us as we  delve into the world of networking and its importance in marketing strategy.  From discussing the value of in-person and online networking events to providing tips on how to leverage networking effectively, this episode offers valuable insights for businesses and marketers.  Tune in to gain new perspectives and practical advice to...

Ep. 13 - Time is on my side! Timely Marketing Strategies and Customer Engagement  In this episode of Giraffes Don't Eat Steak, hosts we dive into the importance of timeliness in marketing. This week, it is another music episode! It is the turn of The Rolling Stones - what can we learn about marketing from them? Listen on to find out! From discussing the impact of delayed campaigns and understanding the psychology behind customer behavior to drawing parallels with the world of gaming, we...

Ep. 12 - Defining Values: Cultivating Unity, Trust, and Authenticity in Business. Welcome to another episode of Giraffes Don't Eat Steak, where we explore marketing stories, tips, hints, and business success.  In today's episode, we delve into the crucial topic of values in business and the impact they have on defining a company, hiring employees, and standing out in a competitive market.  We share our insights on the importance of understanding and articulating personal and business...

Overcoming Bad Habits in Marketing: Lessons in Trust, Organisation, and Second Chances In this episode of "Giraffes Don't Eat Steak," we dive into a wide range of marketing topics, from bad habits in marketing to the importance of communication and trust in business relationships. Join us as we share insights and personal experiences, and explore the impact of consistency, branding, organisation, and communication on marketing strategies.  We also touch on the role of swearing in business...