Ep. 18 - Mickaël's Sales  Insights: Strategy, Research, and Persistence - A Giraffes Don't Eat Steak Interview. Welcome to Giraffes Don't Eat Steak, where we bring you insightful discussions on sales, marketing, and everything in between. In this episode, our hosts Alex and Erica are joined by the experienced sales expert, Mickaël Aubard. The conversation kicks off with Mickaël's unique insights on using AI for lead generation and his expertise in sales across diverse industries.  Mickaël delves into the importance of personalisation, using data effectively, and the mutual understanding between sales and marketing teams. From overcoming rejections to navigating challenges like COVID, he shares valuable tips for new and seasoned sales professionals alike.  Join us for an engaging discussion as we uncover the secrets to successful sales and marketing strategies in today's dynamic business landscape. 06:22 Chief sales officer specialising in customer acquisition. 09:03 Establish comprehensive sales playbook for effective operations. 13:01 Diverse lead sources require different approaches. Understand metrics. 15:33 Mutual understanding of target, revenue, and content. 17:46 Plan market outreach, understand prospects, stand out. 22:25 Using hyphens to refine website search options. 23:43 Create relevant GIFs to increase response rates. 29:10 Sales success depends on product knowledge, learning, adapting. 32:42 Research, approach, handling objections can improve close rate. 34:01 Thanks for joining. See you next time! Sales techniques, Lead generation, Search techniques, AI analysis,  LinkedIn profiling, B2B market research, Persistence in sales, Addressing objections, Product knowledge, Sales adaptation, Marketing stories, Revenue expectations, Conversion rates, Event organization, PPC marketing, Push marketing, Personalized outreach, Data in sales, Google News research, Google Dorking, Sales tips, Sales training, Internal communication, Marketing metrics, Recession sales strategies, Customer pain points, Sales persistence, Handling objections,  Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com