Ep. 26 - Revolutionising Customer Engagement: The Role of IoT Devices in Business and Marketing In this episode of Giraffes Don't Eat Steak, Erica and Alex share their latest insights from the world of marketing.  They discuss Erica's experiences at conferences, including a case study on innovative home insurance by Sky, leveraging 'Internet of Things' devices to provide added value to customers and decrease claims. They also delve into the potential of IoT in retail to measure footfall and optimise customer experience.  Join them on this episode as they explore the cutting-edge applications of IoT technology and its impact on marketing and customer satisfaction. 00:00 Recent Amazon home insurance withdrawal was discussed, Sky's successful case study was presented. Target market understanding is crucial. 04:27 Skye bundles IoT devices for home insurance, connecting to an app for immediate alerts and preventive measures. 09:23 Understanding real customer value through IoT footfall tracking for retail analysis. 10:11 IoT devices measure footfall & alert stores to adjust staff based on customer flow. 14:52 Tools for personalized website visits, adjusting communication. Similar to AC regulating comfort. 16:50 Realisation about plants and their role in the environment. #IoT #Marketing #Innovation #Podcast Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com