Ep. 27 - Why You Shouldn't Ignore a Comprehensive Marketing Strategy for Your Business. Welcome back to another episode of "Giraffes Don't Eat Steak."  In this episode, hosts Alex and Erica delve into the importance of marketing strategy and debunk the myth that campaigns alone can guarantee success.  They discuss real-life examples, such as a local café and a business lacking in end-of-funnel optimisation, highlighting the significant impact of a well-thought-out marketing strategy.  Join us as we explore the strategic approach to marketing and gain valuable insights to apply to your own business.  So, grab your headphones, tune in and let's bust some myths on Giraffes Don't Eat Steak! 00:00 Implications of business growth and call center. 06:04 Receiving marketing emails, showing interest, but ignored. 08:26 Address back end issues before increasing strategy. 13:10 Clients often overlook strategic opportunities due to lack of expertise. 14:12 Seek diverse collaborations, consider holistic approach, comprehensive marketing. Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com