Building Consumer Trust in the Age of MisinformationNavigate the choppy waters of consumer trust with this episode of Giraffes Don't Eat Steak. Hosts Erica and Alex tackle the challenges of maintaining marketing credibility in an era of scepticism and information overload, providing practical strategies for marketers and business owners.In this episode, you'll learn:Why simplicity is crucial in marketing decisionsHow to avoid greenwashing and build genuine trust in sustainability claimsThe im...