Check out our amazing sponsor, Hostinger: ⁠https://www.⁠hostinger.com/girlsinmarketing⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⁠ We're so excited to be joined by Beth O'Malley on The Girls in Marketing Podcast for this episode. Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy. This episode is incredibly practical, with so many insights and tips to supercharge your email marketing...

Check out Hostinger's Website Tool here: https://hostinger.com/girlsinmarketing Check out Kingsbridge Insurance here to find out more about Employers Liability: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 Is Influencer Marketing nearing the end? There's no denying that the influencer industry is changing as we know it. With huge influencers like Molly Mae, Grace Beverley and Steven Bartlett rapidly changing the influencer landscape, we must be aware of all the changes happening...

Today, we have Jo Bird on the Girls in Marketing Podcast! Jo is the Creative Lead for Lounge, the disruptive lingerie brand taking the industry by storm. From working at e-comm powerhouses like Gymshark and Lounge, Jo shares some practical insights into how to be your most creative self. We’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into how to be heard and why personal branding is so important today. This topic covers: ...

Everyone's career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship. The Girls in Marketing team has various journeys into the marketing world, with some starting as marketing freelancers whilst others have a marketing degree. We've sat down today to talk through our career journeys, including how we all began working at Girls in Marketing too. This is our FIRST team...

Welcome back to The Girls in Marketing Podcast! Girls in Marketing is one of the biggest marketing communities out there, with a following of over 350,000+ marketers. The online community was started in 2019 by Liverpool-based, Olivia Hanlon, with no idea about its impact on the marketing industry many years later. Today, our Founder and CEO, Olivia Hanlon, is in the podcast hot seat and is ready to spill all the Girls in Marketing secrets about the journey so far. In this...

Welcome to a festive edition of The Girls in Marketing Podcast! Today, we’re sitting down to discuss some of the team’s favourite Christmas marketing adverts of 2023.  From heartfelt charitable ads to light-hearted supermarket skits, we cover a broad range of Christmas ads! So grab a cosy cup of something warm and listen to this exclusive edition of The Girls in Marketing Podcast. We’ll be back with a brand-new season in January with a new episode every week with some guests you won’t...

It's the final episode of season 4 of The Girls in Marketing Podcast 🥳 This season has been an absolute rollercoaster and we can't believe it's over already! We’ve had guests from incredible brands who shared their insights and expertise on a range of marketing topics so if you haven’t already, go back and dive into some of this season’s episodes.  We can’t thank you enough for listening and engaging with the podcast. Every rating and listen, really does help us more than you could...

Welcome back to The Girls in Marketing Podcast! Today's guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about how to build valuable communities and partnerships that work. Going from freelancer to founder of social media and talent agency, Handled Agency, Fadzi has picked up a range of expertise which she shares in today's episode. This...

Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with meme-able events? If you've ever wondered whether memes are relevant to your marketing strategy, today's episode is for you. This episode covers: Memes in a social media strategy Reactive marketing Trending topics in marketing ...

Welcome back to The Girls in Marketing Podcast! Today, we are joined by TWO special guests and close friends of Girls in Marketing, Justin Clark and Lee Benecke. Between them, Justin and Lee have a wealth of marketing experience and knowledge which makes this a great episode. Together, the pair has founded SocialNorth, a company on a mission to connect the digital communities of the North of England. Justin and Lee are industry leaders in the digital space and make this episode a...

Welcome back to The Girls in Marketing Podcast! Today, the Girls in Marketing team are sitting down to discuss a topic on everyone's lips right now... Artificial Intelligence (AI). AI is a scary topic to discuss for a lot of marketers but we're here to discuss the topic with you and let you know how we use AI ourselves within the marketing industry. It's clear that AI is here to stay so make sure you listen to this episode to listen to our perspectives. Topics covered during this...

👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 Today, we have Grace Andrews on the Girls in Marketing Podcast! Grace is the Marketing Director for The Diary Of A CEO & Steven Bartlett and is a well-known face in the world of social media. Running a community of millions across a range of social media platforms, Grace is your go-to person for social media trends and updates. From being a Social Media Manager to progressing to Marketing...

This week, we’re back with a special guest to talk all about positive workplace culture! Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. On today’s episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you’ve considered making a positive shift within your workplace before, this episode is a great listen. Topics discussed on this...

👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 This week, copywriting expert, Ellie Perkins, joins us on the podcast! After founding her own copywriting and social media management agency, Write & Sunny, Ellie has become widely known for her copywriting expertise. In this episode we’re talking about Ellie’s career journey into marketing, how she turned her love of copywriting into a career and how to navigate running your own business. We're...

We're back with another snack episode of The Girls in Marketing Podcast! This week's topic of discussion is B2B Influencer Marketing. Can influencer marketing be successful as a B2B practice? In this episode, the Girls in Marketing Team talk about: Types of influencer marketing Business-to-business marketing Examples of successful influencer marketing campaigns Make sure to tune into our other snack episodes to hear the team debate different topics in marketing!

On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce. If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of...

Do you have to have a big budget for a marketing campaign to be successful? Today, Olivia, Amy and Keira sit down to brainstorm campaign tips for any marketing campaign, big or small, and discuss whether big budgets are ever really necessary. This episode doesn't hold back on how brands can get involved with trends and the team provide some great examples of big and small-budget marketing campaigns. In this episode, the Girls in Marketing Team talk about: Examples of great marketing...

Today, we have Florence Welke on the Girls in Marketing Podcast. Florence is a Senior PR Strategist at Lush and is an advocate for aligning your personal values with the company you work for. Lush made headlines when it became one of the first companies to leave Social Media back in 2021 and Florence discussed how this change was communicated to Lush employees and customers, whilst maintaining a strong brand reputation and online community. This episode is a great one if you're looking...

Progressing into management is something that many of us are likely to want to do in our careers but where do you even start? Working in marketing is hard and navigating your way into a management position is super difficult. In today's episode, we dive into everything you might need to know about progressing into management no matter what point of your marketing career journey you are at. In this episode, the Girls in Marketing Team talk about: How to become a manager Progressing in...

Today, we are joined by Rosa Mitchell, Business Director at connective3, a digital marketing agency specialising in SEO, PR, content marketing, PPC, display, and more. Rosa is an advocate for growing confidence in the workplace and gives some tips and key takeaways for thriving in your marketing career. This episode covers: Confidence in the workplace Favourite marketing campaigns Digital PR Finding a job in marketing Being resilient in your career Tips for growing your...

We’re back with another game of 20 Questions! Our much-loved snack episode is back for Round 3 of Guess the Brand. We’ve played this game many times before and know how much you love playing along at home so we just had to bring another episode of this back. Tune in, play along and let us know how you did! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram:...

In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work. This episode covers: Working in PR Building your own agency The difference between good and bad PR campaigns Working for a small vs large agency The evolution of the PR industry If you're in the PR agency or simply interested in PR, this episode is a...

Social media has become a huge part of our lives and these days most of us couldn’t imagine life without socials. But in today’s episode, we wanted to discuss the good, the bad and the ugly of social media and ask ‘Is social media making us more or less social?’ This episode covers: The evolution of social media Social media platforms that have changed Screentime and mental health Using Social Media effectively We’d love your opinion on this topic over on social media, come and...

This week, we're joined by the Founder of Talk Twenties, Gaby Mendes, who is growing the ultimate platform for twenty-somethings in the UK. In this episode, Gaby discusses what it has been like to grow an award-winning podcast whilst navigating life as an entrepreneur in your twenties. Gaby discusses what she would do if she was setting up a podcast in today's environment and how you can grow a community around your podcast. If you're looking to start a podcast or just considering how to...

What’s the difference between audience and community? It’s been a debate for years. Are they the same thing? How do you build an online community? Why is community so important? So. Many. Questions. In this week’s snack episode, we dive into the real difference between audience and community and why community is crucial for brands today. Grab a snack and tune in to hear the Girls in Marketing Team share their opinions on this topic. This snack episode covers: •Creating an...