Episodes
We’re not crying, you are…
Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season.
It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens!
It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded.
In today’s...
Published 07/31/24
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Welcome back to The Girls in Marketing Podcast! In this episode, we discuss the critical yet often overlooked aspect of a successful marketing career - your mental health.
Learning to prioritise and invest in your personal wellbeing as a marketer is tough, especially in a world where it is so difficult to switch off.
This episode delves into the team’s personal stories prioritising wellbeing...
Published 07/24/24
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Welcome to another episode of The Girls in Marketing Podcast.
Today, we are joined by our final guest of Season 5 and it’s a special one.
Joining us today is Sophie Lee, the incredible founder of Electric Peach, a decentralised brand and marketing agency working with some of the top talent in the industry.
Sophie has had an amazing journey in the marketing world so far, and we’re sure you’ll learn lots from this episode. We’ll dive...
Published 07/17/24
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Welcome back to another episode of The Girls in Marketing Podcast!
In today’s team episode, we dive deep into the world of networking. We’ll be discussing the essential skills you need to build and maintain a thriving professional network including what you should do and what you shouldn’t do at networking events as a marketer.
We discuss:
-Our opinions on networking
-How to network with...
Published 07/10/24
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Welcome to another episode of The Girls in Marketing Podcast!
Today, we're diving deep into the world of branding with a special guest who has played a pivotal role in transforming a popular UK reality show, Love Island, into a brand recognised across the globe.
Lauren Watson has worked on the branding for your favourite shows, such as Love Island and Queer Eye.
As the Brand Lead at ITV, she has created some of the most innovative and...
Published 07/03/24
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Are you considering a career change into marketing but don't know where to start?
Join us in this insightful episode all about career-changing into marketing, where we unpack everything you need to know about making a successful transition. From identifying transferable skills to gaining relevant experience, the Girls in Marketing Team shares their personal journeys and practical advice for career...
Published 06/26/24
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Money is a taboo topic for many. However, that stops today.
In this exclusive episode of the Girls in Marketing Podcast, we tackle the financial challenges faced by you in a Girls in Marketing community Q&A. We asked for your questions on Instagram and you sent in your problems.
Topics covered in this episode include:
- Pricing yourself as a marketer
- Understanding if you’re being paid appropriately
- Keeping a healthy cash flow when you work...
Published 06/19/24
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How can you make yourself more employable in the marketing world?
In today’s job market, it’s never been more important to stand out but how can you do that in a market so saturated? In this episode of The Girls in Marketing Podcast, we show you how.
From creating your own career experience to identifying new opportunities, we discuss our own journeys into marketing and what we did to boost our career development on the way. This is a great...
Published 06/12/24
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Welcome back to another episode of the Girls in Marketing Podcast! Today, we have a special episode with the founder of one of the most powerful marketing communities around, Areej AbuAli.
Areej initially made a name for herself in the SEO world working with huge household names such as Zoopla and Papier. Areej is also the brilliant mind behind Women in Tech SEO, a global community that supports and empowers women in the technical SEO field.
In...
Published 06/05/24
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Welcome to the Girls in Marketing Podcast! We are talking all about work/life balance and how to balance everything as a marketer.
It's a tricky skill to master and a perfect balance isn't always achievable, as discussed by the Girls in Marketing Team.
In this episode, we discuss:
Achieving a work/life balance
How to balance your role as a marketer
Why a 50/50 balance isn't always achievable
How you can set healthy boundaries with...
Published 05/29/24
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Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory.
With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves.
Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay...
Published 05/22/24
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In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.
In this episode, the Girls in Marketing Team dive deep into the vanity metric trap...
Published 05/15/24
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Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank.
In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing.
In this episode, you'll...
Published 05/08/24
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Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions.
Back in March, we hosted an IRL event in London and we had a confessions box for our community to take part in it’s safe to say you didn’t hold back…
From the hilarious to the heartfelt, we'll be unpacking your stories, sharing our own experiences, and offering expert...
Published 05/01/24
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Welcome back to The Girls in Marketing Podcast!
In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola.
Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm.
Join us as we sit down with Lily to understand the secrets behind...
Published 04/24/24
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In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions.
Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential...
Published 04/17/24
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Welcome back to another episode of The Girls in Marketing Podcast!
In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life.
Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she's learned, and...
Published 04/10/24
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This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z.
With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right.
Listen to the team discuss:
The difference between Gen Z and Millenials
How attitudes and behaviours of...
Published 04/03/24
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In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta.
Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn.
Olivia chats with Lara about:
How...
Published 03/27/24
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The average TikTok user opens the app 19 times per day.
It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak?
Join some of The Girls in Marketing Team in this TikTok special as we discuss:
The latest TikTok headlines
If TikTok is in its decline...
Published 03/20/24
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If there is someone who can make anything go viral, it’s John Thornton.
John is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks.
With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off.
He’s had plenty of viral moments, particularly reaching thousands of people...
Published 03/13/24
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This week, we have an International Women's Day special for you.
At Girls in Marketing, International Women's Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love.
But we know...
Published 03/06/24
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Today, we have an SEO marketing special for you!
In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise at Seven. Tasha is an expert in her space and this episode is great for anyone wanting to...
Published 02/28/24
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Does budget actually affect the success of your marketing campaign?
In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don't have a million-pound marketing budget to play around with.
Join us as we discuss low-cost vs high-cost marketing campaigns, with some great...
Published 02/21/24