Episodes
Send us a textUnlock new potential in your Google Shopping Ads with post-purchase data! In this episode of Google Ads Unleashed, discover how analysing customer survey insights post-purchase can reveal key product benefits to optimise your ad titles and descriptions—resulting in better search alignment, higher CTRs, and more conversions. Jeremy Young breaks down practical ways to gather and leverage this data, giving you a competitive edge and making your Shopping Ads more effective than...
Published 11/18/24
Send us a textDiscover how to save 20% on Google Shopping ad costs with one simple trick! In this episode of Google Ads Unleashed, we reveal a powerful, underutilised tactic using CSS (Comparison Shopping Services) that can give you a competitive edge by reducing click costs and boosting bidding power. Perfect for EU-based advertisers looking to maximise Q4 profitability, this episode covers everything from CSS benefits to selecting the best providers. Don't miss out on this essential st...
Published 11/11/24
Send us a textIn this Google Ads Unleashed episode, hist Jeremy Young reveals why Demand Gen campaigns are the secret weapon for Q4 success. Explore how to build high-performing Demand Gen campaigns for Black Friday and beyond, from optimising with third-party attribution to selecting ad formats that increase conversions. Jeremy also covers tips for targeting, creative strategies, and best practices to drive results during this holiday season.Whether you're a small business owner lo...
Published 11/04/24
Send us a textIn this episode of Google Ads Unleashed, host Jeremy Young dives into Google's game-changing update on Performance Max (PMax) and Shopping campaigns. Learn how the new ad rank dynamics between PMax and Shopping can impact your holiday strategy and lead to smarter campaign management. Tune in to explore why this update is stirring the industry and how it could shift your Google Ads approach, especially with Shopping campaigns making a comeback.Whether you're a small bus...
Published 10/28/24
Send us a textIn this episode of Google Ads Unleashed, Jeremy Young shares how he slashed lead costs by 40% without increasing ad spend. Discover the step-by-step process that optimised conversion tracking, revamped campaigns, and leveraged AI-driven customer insights to generate higher-quality leads. Whether you're in lead generation or eCommerce, these actionable strategies can boost your Google Ads performance and deliver tangible results. Tune in to uncover the secrets behind dr...
Published 10/21/24
Send us a textIn this episode of Google Ads Unleashed, Jeremy Young shares three underused Google Ads strategies that can supercharge your campaigns. Discover how leveraging scripts, remarketing, and ad customisers can drastically improve your results, especially during Q4. Tune in to learn actionable tips on optimising your PPC efforts with tools and techniques no one is talking about.Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your...
Published 10/14/24
Send us a textIn this episode of Google Ads Unleashed, host Jeremy Young shares his experience attending Brighton SEO and explores whether PPC events are worth the investment. He dives into the quality of content, networking opportunities, and key takeaways from the event, offering valuable insights for PPC professionals considering future conferences. Tune in to hear his honest breakdown of the pros and cons of industry events.Whether you're a small business owner looking to drive more ...
Published 10/07/24
Send us a textQ4 is upon us, and for most businesses, this is when 50-70% of their yearly revenue rolls in. If you haven’t started prepping your Google Ads strategy yet, now’s the time!Want Jeremy's full strategy? Jeremy will be hosting a free webinar on October 1st where he will go deeper and answer all of your burning questions — no sales pitch, just pure value!*He is also giving away a free gift worth £250 for all attendees + a free 1-2-1 consultation.Sign up now: https://lnkd.in/gNUc9WkPW...
Published 09/30/24
Send us a text"Copy This 8-Step Plan to Smash Q4" is your go-to guide for dominating Google Ads during the most lucrative shopping season of the year. In this episode of the Google Ads Unleashed Podcast, you'll get a practical, step-by-step strategy to optimise your campaigns, create high-converting offers, and scale your ad performance. Learn how to fine-tune the fundamentals, leverage promotions, and maximise ROI while preparing for major sales events like Black Friday and Cyber M...
Published 09/23/24
Send us a textWant to save money on your Google Ads campaigns? In this episode of the Google Ads Unleashed podcast, host Jeremy dives into the power of portfolio bid strategies. Jeremy breaks down how these underutilised strategies allow you to pool data across multiple campaigns, share budgets, and set CPC caps, all while boosting efficiency and reducing costs. Learn how to optimise your bidding by consolidating campaigns, improving learning, and avoiding costly search terms. Perfe...
Published 09/16/24
Send us a textWonder how Google Ads tracks conversions? In this episode, host Jeremy is joined by Vince Wagenknecht who breaks down the complexities of Google Ads conversion attribution and shares insights into his innovative attribution and tracking model, Kickbite. We discuss how in-platform data can often fall short, the importance of testing for more accurate insights, and the future of media buying. Vince also explores how AI is reshaping the way brands track and optimise perfo...
Published 09/09/24
Send us a textIn this episode of Google Ads Unleashed, Elizabeth Greene, Co-Founder of Junglr, dives into mastering Amazon Ads. Discover how building a quality-focused Amazon agency, making data-driven decisions, and aligning ad strategy with business goals can transform your ad performance. Elizabeth also shares key insights on optimising listings, understanding ACoS, and the impact of ad types on organic market share.Whether you're just getting started or looking to scale, this episode...
Published 09/02/24
Send us a textIn this weeks episode of the Google Ads Unleashed podcast discover how to save thousands on your brand campaigns with Jeremy's game-changing brand campaign hack. Host Jeremy shares a proven method that recently helped a client reduce ad spend by 70%. Learn how to optimise your campaigns, minimise CPCs, and maximise ROI. Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your advertising skills, this episode is packed with...
Published 08/26/24
Send us a textIn this episode of Google Ads Unleashed, we dive into the future of PPC with Tomasz Abbott-Wieczorek, a top Google Ads expert who has managed over $250M in ad spend.Tom shares his journey, insights on building the PPC Profit Club, and a game-changing client case study. Tune in for actionable tips, the evolving role of match types, and the challenges AI brings to Google Ads.Don’t miss this deep dive into the strategies that will define the future of PPC.Find Tomasz on LinkedIn: h...
Published 08/19/24
Send us a textIs YouTube the right channel for your e-commerce business? In this episode of the Google Ads Unleashed Podcast, we dive into a quick & dirty guide on YouTube's effectiveness for driving sales and why Google Ads might be the smarter choice.Let us know what you think of the podcast & leave us a review wherever you listen!Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your advertising skills, this episode is packed wi...
Published 08/12/24
Send us a textIn this episode of Google Ads Unleashed, podcast host Jeremy Young delves into the future of revenue marketing with Matthis Janssen, Head of Revenue Marketing at Yoyaba.Matthis shares invaluable insights on B2B SaaS marketing, discussing strategies to optimise Google Ads campaigns for long sales cycles and complex customer journeys. Learn how to leverage CRM data, smart bidding, and nuanced targeting to enhance your ad performance and drive substantial revenue growth. Despi...
Published 08/05/24
Send us a Text Message.Unlock the secrets of Google Ads success with Adriaan Dekker! In this episode of the Google Ads Unleashed podcast, Adriaan shares expert insights on optimising campaigns.Learn actionable strategies to boost your ROI and stay ahead in the ever-evolving digital marketing landscape. Don't miss this deep dive with a top Google Ads freelancer!Connect with Adriaan on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/Whether you're a small bu...
Published 07/29/24
Send us a Text Message.Discover how we scaled a personalised gifting brand to €265K on Mother's Day in this in-depth case study episode of the Google Ads Unleashed Podcast. Learn about:✅ Achieving impressive results with Google Ads through our step-by-step process for success✅ The importance of proper account setup and optimisation✅ Reverse engineering customer demand, and preparation.✅ Leveraging tools for success and the ongoing optimisation necessary to spot new oppo...
Published 07/22/24
Send us a Text Message.Discover how to 'Choose the Right Strategy for Your E-Commerce Store' in the latest episode of the Google Ads Unleashed Podcast. Learn about the fundamental forces for a successful account, strategies for one-product stores, and tactics for stores with multiple products and varying margins. Understand the importance of starting with the right strategy to maximise your Google Ads success.Whether you're a small business owner looking to drive more sales or a marketer...
Published 07/15/24
Send us a Text Message.Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your advertising skills, this episode is packed with actionable tips and insights to help you with your Google Ads.
Published 07/08/24
Send us a Text Message.In this episode of the Google Ads Unleashed Podcast, Jeremy discusses the #1 Metric Marketers Overlook in Google Ads. Learn about understanding conversion delay, the difference between conversions by conversion time vs click date, and the importance of consistent behaviour. Discover how introducing ROAS by conversion time can optimise your campaigns and ensure you account for conversion delay effectively.Whether you're a small business owner looking to drive more s...
Published 07/08/24
Send us a Text Message.Discover the hidden truths and how you should never trust the casino, in our latest episode 'How A Google Rep Almost Lost Us A Client.' Host Jeremy explores the tension between Google reps and advertisers, and uncovers shady practices that almost lost the agency a client. Join us for insights on how we recovered the situation and maintained client trust in this challenging situation.Whether you're a small business owner looking to drive more sales or a marketer wan...
Published 07/01/24
Send us a Text Message.Discover the secrets to impactful Google Ads audits in our latest episode of The Google Ads Unleashed Podcast.Learn about the importance of accurate conversion tracking, utilising customer match lists, optimising your product feed, and strategic account structure. Join us for expert insights and strategies that go beyond the platform to boost your campaign success.Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your adv...
Published 06/24/24
Send us a Text Message.The Google Ads Unleashed Podcast is back to usual scheduling! In our latest episode, titled 'Add 5% Conversions To Your Ad Account With This Hack,' Jeremy reveals a game-changing strategy for boosting conversions. Learn the limitations of conversion-based strategies and discover the benefits of the Max Clicks approach. Tune in for expert insights and practical tips to enhance your Google Ads performance.Whether you're a small business owner looking to drive mo...
Published 06/17/24