In this episode, recorded live from the Equip Expo at the John Deere booth, Paul Jamison interviews Mike Pletz from the "How to Hardscape" podcast. Mike dives into the importance of truly knowing your numbers in order to run a profitable landscaping business. He shares his approach to recovering overhead and pricing services for success, while also stressing the role of social media in attracting the ideal customer. Listeners will leave motivated to create high-quality content and equipped with a clearer understanding of how to price their work for lasting profitability. Explore Commercial Mowers from John Deere: A huge shoutout to John Deere for hosting us at Equip Expo. If you're in the market for the ZTrak™ Zero-Turn or the QuikTrak™ Stand-On mowers, and want to streamline your fleet management with the John Deere Operations Center, check them out here: John Deere Commercial Mowers Lawn Care Life Conference Tickets: Don’t miss the most actionable event in the industry. Get Your Tickets! Maximize Your Lawn Care Business Potential: Discover essential resources including contract templates, pricing tools, and the Know Your Numbers E-Course at Paul’s Resource Hub. Elevate Your Online Presence: Begin your journey to a compelling online brand with Footbridge Media. Order Your Copy of Paul's New Book: Learn how to build a thriving lawn care business with Paul's latest book, available on Amazon. Get the Entrepreneurs Guide to Lawn Care Pricing: Unlock essential pricing strategies with this free guide. Download Now. Enhance Your Business Operations: Discover the CRM software that powers my lawn care business success. Try Jobber. A World of Audiobooks Awaits: Learn on the go with Audible. Explore Now. The Landscaping Bookkeeper: Transform your financial management with Megan and Joey Coberly. Learn How.