In this episode of The Green Industry Podcast, Paul Jamison interviews Mitchell Gordy of Mithgo at the John Deere booth during the Equip Expo. Mitchell recounts his experience hosting a pre-Expo gathering at Merle’s, a lively kickoff event that brought the lawn care community together. He discusses the progress of his tractor business and shares stories from his parallel career as a North Carolina state trooper, including handling the aftermath of Hurricane Helene. Mitchell also expresses why...

In this insightful episode of The Green Industry Podcast, Paul Jamison talks with Cameron Stull, a representative of John Deere Financial, live at the Equip Expo. Cameron explains why John Deere Financial offers unmatched value for lawn care and landscaping businesses, from tailored payment plans to financing expertise specific to the green industry. He dives into how John Deere’s flexible financial solutions allow landscapers to conserve cash, gain peace of mind, and focus on growth, with...

In this episode of The Green Industry Podcast, Paul Jamison interviews Chase Tew, Production Systems and Business Unit Manager at John Deere, live from their booth at the Equip Expo. Chase shares why John Deere invests heavily in their presence at the expo and discusses the company's strong culture that fosters long-term employee commitment and attracts top talent. With decades of marketing expertise, Chase delves into what sets John Deere apart as an industry leader and the core values that...

In this episode of The Green Industry Podcast, Paul Jamison interviews Dr. Frank Holleman, who shares his expert insights on sustaining energy, vitality, and peak performance for lawn care professionals. Dr. Frank breaks down his three foundational pillars—nutrition, exercise, and stress management—offering practical tips to help you stay energized, maintain your edge, and thrive in a demanding industry. Explore Commercial Mowers from John Deere: A huge shoutout to John Deere for hosting us...

Recorded live from the John Deere booth at Equip Expo, Tony Rudolph shares his inspiring journey of building a profitable, debt-free lawn care business serving high-end clients on Lake Oconee, and how financial freedom fuels his passion for success. Explore Commercial Mowers from John Deere: A huge shoutout to John Deere for hosting us at Equip Expo. If you're in the market for the ZTrak™ Zero-Turn or the QuikTrak™ Stand-On mowers, and want to streamline your fleet management with the John...

In this lively episode, recorded right from the John Deere booth at Equip Expo, Paul Jamison sits down with Jason Creel for a preview of the 2025 Lawn Care Life Conference in Springville, Alabama. Jason shares event highlights, from keynote speaker Allyn Hane to a VIP workshop with Brandon Gray on mastering your numbers, promising a powerhouse lineup for serious lawn care pros. They also chat about their Equip Expo experiences, Jason’s business growth, and why this year’s conference is a...

In this episode, Paul Jamison chats with Chad Noyes, Envu's Campaign Activation Manager, about the premium turf products and support Envu provides for lawn care businesses. Chad shares his early career experiences maintaining high-end golf greens, his deep respect for great turf, and expert advice on optimizing lawn health. Listeners will discover ways to elevate their businesses with Envu’s Green Solutions Team, mosquito control options, and loyalty programs, and hear about the new Early...

In this live episode from the Equip Expo at the John Deere booth, Paul Jamison chats with Jonathan Pototschnik, founder of CitiTurf and Service Autopilot. Jonathan shares strategies on the essentials of customer acquisition, building a skilled team, and improving cash flow for lawn care businesses. With insights from his experience in the North Dallas market, Jonathan dives into actionable tips on getting paid faster and maintaining a steady cash flow. Explore Commercial Mowers from John...

In this episode, Paul Jamison talks with Wealth Advisor Nick Bartolo about the current state of the economy and its impact on lawn care business owners. Nick, from Essential Partners, shares expert insights on how inflation, interest rates, and taxes are affecting the market—especially when it comes to mergers and acquisitions in the green industry. He also provides clear, actionable strategies for lawn care professionals looking to build wealth and navigate financial challenges. Tune in to...

In this episode, Paul Jamison interviews Mark Bradley, a landscaping industry veteran who scaled his business to an impressive $50 million in revenue before exiting to launch a software company. Mark shares his expert insights on what it takes to grow a landscaping business to $1 million, then $3 million, and beyond. He provides practical tips on attracting and hiring the best employees, including key questions to ask during interviews. Whether you're just starting out or looking to scale,...

In this episode, recorded at the John Deere booth during the Equip Expo, Paul Jamison chats with Amanda Andruch about the John Deere Operations Center—a powerful fleet management system that helps lawn care businesses track, maintain, and optimize their equipment. Amanda explains how this tool allows you to monitor your machines from anywhere, review crew performance, and make decisions that boost profitability. She also shares insights from her time living in Singapore and how John Deere...

In this episode, Paul Jamison sits down with Luke Gribble, Go-to-Market Manager for Small Ag at John Deere, to discuss the company’s latest innovations in commercial mowers, including the Commercial ZTrak and Quiktrak models, as well as the exciting new EFI-powered machines. Luke explains what Electronic Fuel Injection is and how it benefits lawn care professionals, while also highlighting the importance of John Deere’s Operations Center. Beyond equipment, Luke shares valuable insights on how...

In this episode, recorded live from the Equip Expo at the John Deere booth, Paul Jamison interviews Mike Pletz from the "How to Hardscape" podcast. Mike dives into the importance of truly knowing your numbers in order to run a profitable landscaping business. He shares his approach to recovering overhead and pricing services for success, while also stressing the role of social media in attracting the ideal customer. Listeners will leave motivated to create high-quality content and equipped...

In this episode, Paul Jamison chats with Chad Noyes from Envu about the latest herbicide innovations that are set to change the game for lawn care operators. Chad introduces four new cool-season herbicides designed to tackle crabgrass and over 190 broadleaf weeds, all while keeping environmental responsibility at the forefront. They also dive into the Specticle® Loyalty Bonus program, offering lawn care businesses significant savings through Envu’s Early Order Program. Additionally, Chad...

In this final installment of a three-part series, Paul Jamison sits down with Certified Financial Planner Sheila Chaplin to tackle one of the most critical decisions for lawn care and landscaping entrepreneurs: choosing the right business structure. Sheila walks listeners through the differences between sole proprietorship, LLCs, and S-Corps, breaking down the tax implications and long-term financial benefits of each. Whether you're looking to streamline your operations, lower your tax...

In Part 2 of this series, Certified Financial Planner Shiela Chaplin dives into retirement planning strategies for lawn care entrepreneurs, breaking down the benefits of Roth and Traditional IRAs, SEP, and Solo 401(k)s while revealing the wealth-building potential of compound interest. Maximize Your Lawn Care Business Potential: Visit Paul’s Resource Hub Discover essential resources for growing your business, including contract templates, pricing tools, and the Know Your Numbers E-Course....

In this episode, Certified Financial Planner Shiela Chaplin walks through the critical steps for completing the BOI reporting requirement ahead of the year-end deadline, providing essential compliance tips for lawn care business owners while touching on foundational investing strategies. Maximize Your Lawn Care Business Potential: Visit Paul’s Resource Hub Discover essential resources for growing your business, including contract templates, pricing tools, and the Know Your Numbers E-Course....

In this episode, Paul Jamison interviews Chris Lonergan from Footbridge Media to uncover the common mistakes lawn care businesses make in their marketing efforts. They dive into an audit of Jason Creel's Alabama Lawn Pros website and discuss key takeaways for improving online presence. Chris shares expert advice on building an effective website, optimizing your Google Business Profile, and standing out in the competitive landscaping market. Packed with actionable insights, this episode is a...

In this episode, Paul Jamison shares his biggest takeaways from the recent Kubota Connect event in Grapevine, Texas, where Kubota showcased their latest innovations in farming and landscaping equipment. Paul reflects on the highlights from the event, including new products and the great networking moments with industry friends. In the second half of the episode, Paul sits down with Dave Fairburn, owner of Northpoint Outdoors in Derry, New Hampshire, to discuss how Kubota products help his...

In this solo episode, Paul Jamison gears up for the 2024 Equip Expo, giving listeners a comprehensive preview of the biggest event in the lawn care industry. Paul shares his personal itinerary and offers practical tips to help attendees make the most of the expo. From key events and can’t-miss booths to navigating the busy schedule, Paul provides everything you need to know to ensure a productive and fun experience. If you're planning to attend or just want a sneak peek into what the Expo has...

In this inspiring episode, Paul Jamison sits down with Ken Joslin, founder of Grow Stack Drive, to discuss how faith-based entrepreneurs can truly thrive in every area of their lives. Ken shares his holistic approach to success, focusing on growth not only in business but also in faith, health, relationships, and finances. Learn how investing in your whole self can lead to genuine prosperity and a fulfilling journey. Don’t miss this conversation that could help transform your life and...

In Part 2, Paul Jamison and Joey Coberly shift gears to focus on the crucial financial aspects of running a successful lawn care business. Joey explains how to master your profit and loss statement, and why knowing these numbers is key to staying profitable. They also discuss debt management, smart investing, and how to grow both your business and personal wealth. Whether you’re struggling with your numbers or just want to fine-tune your financial strategy, this episode is packed with...

In Part 1 of this two-part series, Paul Jamison teams up with Joey Coberly, owner of The Landscaping Bookkeeper, to tackle the most common mistakes that lawn care business owners make. From cash flow challenges to pricing missteps, Joey breaks down the errors that can hold you back. They also dive into practical tips on avoiding these pitfalls and lay the groundwork for understanding the numbers that matter most to keep your business profitable and on track. Tune in to learn what not to do...

In the final part of this 5-part series, Tony Rudolph shares his future plans for growing his lawn care business while continuing to focus on quality service and customer satisfaction. He emphasizes the importance of patience and doing the right things both in business and in life. Tony also reaffirms his commitment to living debt-free, managing his finances responsibly, and living below his means. As a solo operator, Tony provides insights into his daily routine and his long-term vision for...