In today's episode, meet Mike Keane from Hibra who is changing the way we think about electrification of vehicles. We dive into the electrification of industrial vehicles, exploring the transformation happening in this crucial sector. Join us as we uncover the benefits, challenges, and the future of electrifying these workhorses of industry. We discuss the environmental and economic factors driving the need for electrification in the industrial vehicle sector. Explore the detrimental impact of fossil fuel-powered vehicles and the urgent call for cleaner, more sustainable alternatives. We also highlight the potential cost savings and efficiency improvements that come with electrification. We explore how electric vehicles reduce greenhouse gas emissions, noise pollution, and reliance on fossil fuels. We discuss how we need to think about the journeys that a vehicle makes rather than trying to electrify existing models. For more information check out Hibra's website. Check out Mike Keane on linkedin.