In this episode of the GreenBook Podcast, host Karen Lynch sits down with Jennifer Lien, UX Research Lead at Away, and Aaron Cannon, CEO and Co-Founder of Outset AI, to explore the collaborative journey behind Away's new soft side luggage line. They dive into how AI and user research came together to inform the product’s design, focusing on key insights from customers around durability and materials. Jennifer and Aaron share their experiences in scaling research with AI, the importance of curiosity in understanding user behavior, and how this partnership demonstrates the future of human-centered design. You can reach out to Jennifer on LinkedIn. You can reach out to Aaron on LinkedIn. Many thanks to Jennifer and Aaron for being our guests. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.