In this episode of the Greenbook Podcast, host Lenny Murphy speaks with Robert Moran, a market research and public opinion expert, about the evolving concept of the American Dream and its impact on businesses. Robert shares insights from his career in political polling and consulting at Brunswick Group, explaining how the American Dream has shifted from a focus on material wealth to one of self-actualization and independence, especially among younger generations. They explore how these changes affect consumer behavior and marketing strategies, highlighting the importance of authenticity in connecting with modern audiences. The conversation also touches on cultural reflections of these shifts in music and the enduring symbolism of the "open road" in American life. You can reach out to Robert on LinkedIn. Many thanks to Robert for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.