When we talk about the ACC we are really primarily talking about training our attention to properly integrate impulses and deliberate goals. This brings us to the importance of learning to filter out distractions. It is particularly difficult to guard our attention in a world that is trying to steal it. Attention is a precious, limited, resource and throughout our day it is often targeted, besieged, and strained. From moment-to-moment demands to social media notifications to the never-ending mirage of advertisements, our brains are bombarded with information.