Ever wondered what PR can do for your B2B SaaS? Find the answer in the newest episode of Grow with the Flow, we spoke to Matías Rodsevich, Founder of PRLab and Author of "The PR Paradox" - The first book on PR for Startups and Scaleups. It was truly inspiring to learn from Matias's journey within the PR world while grasping more about the different ways of embracing uncertainty as a SaaS founder. Within the episode, we covered various topics, including: ✅ Understanding the role of PR within marketing ✅ Exploring different KPIs for your PR initiatives ✅ Managing expectations when doing a press release ✅ Supporting journalists as part of your marketing strategy And much more! As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions. Make sure to follow Matias on LinkedIn and check out PR Lab! Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn! If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found! Stay tuned for more! #pr #prstrategy #growth #saas This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com