Want to know how to make an obviously awesome positioning? Join us in the newest episode of Grow with the Flow where Clément Dumont and Ferdinand Goetzen had the chance to speak with April Dunford, author of the best-selling book Obviously Awesome. April will take us deep into her 25 years of experience leading marketing, product, and sales teams while helping over 200 companies, including Google, IBM, Postman, and Epic Games to ace their positioning. Within the episode we covered various...

Does your ICP find it hard to understand your product? In today’s episode, Clément Dumont dives deeper into the world of messaging for B2B tech companies with Emma Stratton, the founder of Punchy- a consulting firm that helps growing B2B tech companies win on positioning and messaging. Within this episode, we covered various topics including: ✅ Common messaging mistakes B2B tech founders to ✅ Establishing a strategic messaging while dealing with stakeholder management. ✅ Uncovering Emma's...

Is product-led growth (PLG) the right motion for your SaaS? Find the answer in the newest episode of Grow with the Flow, where Ferdinand Goetzen and Georgi Furnadzhiev interview Wes Bush, the godfather of PLG (product-led growth), 2x book writer and founder of ProductLed. Within this episode, we learned a lot from Wes including how he applies his knowledge from historical books and what's his approach for creating a lean 7-man team that drives revenue. Within the episode, we also covered...

What's it like teaching over 16,000 people within 900 companies globally? Find the answer in the newest episode of Grow with the Flow, we spoke to David Arnoux, serial entrepreneur and CEO of Growth Tribe which is the first growth academy in Europe. We learned tons of things from David including the importance of unit economics and his perception of using AI agents. Within the episode, we covered various topics, including: ✅ The role of rapid experimentation ✅ Building an emergency-proof...

Ever wondered what PR can do for your B2B SaaS? Find the answer in the newest episode of Grow with the Flow, we spoke to Matías Rodsevich, Founder of PRLab and Author of "The PR Paradox" - The first book on PR for Startups and Scaleups. It was truly inspiring to learn from Matias's journey within the PR world while grasping more about the different ways of embracing uncertainty as a SaaS founder. Within the episode, we covered various topics, including: ✅ Understanding the role of PR within...

In the newest episode of Grow with the Flow, we spoke to Victoria Sweeney, Head of Marketing & RevOps at HotelChamp. We had lots of fun talking to Victoria while diving into her solo bike rides and content strategies across multiple channels such as Linkedin, YouTube, and Tiktok In the episode, we covered various topics, including: ✅ How to empower your team with knowledge ✅ The importance of building a culture around running experiments ✅ Finding the balance between creativity and...

In the newest episode of Grow with the Flow, we spoke to Marina, Founder at Retold and content marketer at brands such as Blue Umbrella and Follow. It was truly inspiring to see Marina's self-development journey while overcoming her introverted nature to become an unstoppable LinkedIn content marketing machine. In the episode, we covered various topics, including: ✅ Her journey to becoming a seasoned LinkedIn expert & Founder ✅ The importance of commenting consistently ✅ Thoughts on...

In this episode, we speak to Adrie Smith, Senior Content and Brand Manager at Trengo, an omnichannel communication platform, and former Head of Content at brands like Recruitee and Re:Coded Adrie is a true content marketing mastermind and a huge ambassador for writing content that clicks with your audience. We covered various topics, including: ✅ Her journey to becoming a seasoned content marketer ✅ Actionable tips for improving your writing ✅ The role of content marketing for growing your...

In this episode, we spoke with Tobias Liebsch, former co-founder of Fintalent.io, an online marketplace with 2,500+ freelancers / independent M&A advisories, and a seasoned growth leader. Tobi is also a true mastermind when it comes to the world of positioning and in this episode, you will learn more about: ✅ The value of being a hands-on leader ✅ His transformation from being a marketer to a founder ✅ Knowing the moment when to focus on strategic work or execution ✅ How does he...

In this episode, we speak to Hugo Pereira, founder of Ritmoo, a B2B SaaS solution for goal management, and former Chief Growth Officer at EVBox. Hugo is one of the most successful b2b growth leaders in Europe and is passionate about what it takes to build happy and successful teams. We covered various topics, including: * His unique path to becoming a growth leader * His experience leading growth a EVBox from 6 to 9 digit figures * Why great professionals shouldn’t be pressured into...

In this episode, we speak to Max van den Ingh, founder of Unmuted, a leading Amsterdam-based b2b marketing agency. Max is one of our favourite marketing minds and an old friend, so we were really excited to pick his brain on all things b2b marketing. We talked about everything, including: * Why the world of b2b is invisible and how marketing to b2b differs from b2c * How he started his agency in the middle of COVID * How to set up a lean GTM motion as an earlier-stage business * Why you...

In this episode, we speak to Melissa Kwan, a leading voice in the bootstrapped founder community and the founder of eWebinar, a b2b SaaS that allows teams to automate 100s of onboarding and training webinars.We were super excited about getting Melissa on the pod and she did not disappoint. From the keys to successful bootstrapping to how to design your business around your life, we talked about so many things, including: * Her upbringing in a traditional Chinese family and how it influenced...

In this episode, we speak to Kate Syuma, renowned growth leader, the founder of GrowthMates and former Head of Growth Design at Miro. Kate joined Miro early on and experienced all the ups and downs of Miro’s hypergrowth and we touched upon various topics, including: * How she joined Miro when it was still a local company called RealTimeBoard * Experiencing Miro’s hypergrowth and adapting to changes * The importance of product experience in PLG * Common mistakes companies make in their...

In this episode, we speak to Iron Brands, Co-Founder of Simple Analytics, one of Europe’s most exciting bootstrapped stories. Iron and his co-founder Adriaan are on a mission to make analytics simple and privacy friendly, sharing their journey towards €1m ARR publicly. Iron shared so many insights, you’re gonna have to listen to the whole thing, but some highlights include: * How he felt he needed to raise until he discovered the bootstrapped way * How he and his co-founder came together and...

In this episode of Grow with the Flow, we speak to Jake Stainer, Co-Founder and CEO of Skale, a leading SEO agency specializing in b2b SaaS companies. Jake was previously the Head of Growth and Demand Generation at Typeform and the Head of Growth at Travelperk in addition to adivising several companies, including Hotjar. Jake shared his story and we talked about a range of topics, including: * What it was like to join Typeform early on and contribute to their hyper growth * Why a lack of...

In this inaugural first episode of our new video podcast —or “vodcast” as some of the kids seem to call it— Ferdinand, Joliene and Clement tell you what you can expect and touch upon a number of subjects that are currently top of mind, including: * How the marketing & growth community has declined since the pandemic * The difference between working remotely and working from homr * Understanding the dark funnel and the importance of demand generation * How most companies don’t really know...