Learn about go-to-market strategies and how to use your customer insights with Shahin and Georgia Swanson, Global Director of Strategy and Growth for NCS NEXT. The episode covers the following: How to use data from customer interviewsUsing an account-centric persona structureHow to stay aligned with brand tone and voiceThe importance of prioritisation & data accuracy Georgia is a multi-award-winning executive leader and has turned her elite sporting background into a relentless drive for customer success and business performance. Before all else, she is an authentic, vulnerable and trusted leader, passionate about nurturing the next generation of leaders through mentorship and development. Georgia has over a decade’s experience in turning complex problems into actionable solutions for some of the biggest organisations in Australia and in her current role she is focussed on applying her skillset in people psychology and GTM strategy to replicate success in other markets. Resources mentioned in this episode: The B2B Elements of Value - Harvard Business ReviewThe Diary of a CEO - Steven BartlettLatane Conant _________________ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]