Director of Marketing (APJ) of Smartsheet, Laura Jenkins, shares with us her experience of being a one-woman marketing band in the Asia-Pacific region, and where her journey has led her today with the company. This episode also covers... Regional differences with campaignsHow to navigate working in a sales-led organisationHow to deal with HQ being in a different regionCollaboration and budget management About Laura... Laura Jenkins is an award-winning senior B2B marketing professional...

How does a Marketer get on the board? Well, Anne Massey from the CEO Institute and chair of a collective group of organisations joins Shahin to delve into how you can get a seat at the table. This episode also covers... Why it’s so important for marketing to be on the boardThe do’s and don’ts of getting on the boardYour relationship with the CEO and building internal networksThe evolution in the market with AI About Anne... With extensive global experience spanning hospitality, market...

For his third appearance on the show, CEO of efex, Nick Sheehan joins Shahin in sharing the story of efex and how they've used mergers and acquisitions to grow their business into the national name it is today. This episode also covers... The realisation that M&A can be a great growth channelThe evolution of leadershipMistakes and fearBalancing life and a business About Nick... Nick Sheehan is the founder and CEO of efex, one of Australia's leading & fastest growing...

On this episode, we chat to Kris Rudeegraap, Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space. This episode also covers... How Sendoso built their influencer communityHow to balance transparency and professionalismThe strategies and tactics of building a communityThe future of Sendoso About Kris... Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a...

Join Vinnie and Ashley Faus, Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one. This episode also covers... How to be a Thought LeaderThe difference between a Thought Leader, a Subject Matter Expert, and an InfluencerAshley's Thought Leader model and pillars About Ashley... Marketer, writer, speaker by day... singer, actor, fitness fiend by night! Ashley has handled all aspects of marketing strategy and execution,...

Vinnie is joined by Lyssna's Director of Marketing, Claire Brown, to chat about the importance of approaching marketing research in the B2B space. This episode also covers... the cost-effective methods of marketing researchhow marketing research can help you stay ahead of the curvepractical insights for startups to refine their marketing approaches About Claire... Claire is a seasoned marketing executive with over 15 years of experience across various industries, including technology,...

Vinnie chats with Sobia Mughal from Workday, about the eye-opening misconceptions of B2B marketing. The duo delve into why B2B is overshadowed by B2C marketing and what we can do to minimise this. This episode also covers... Tertiary education and their approach to teaching marketingThe key actions to close the gap between B2B and B2CHow to build a strong brand About Sobia... Sobia is a seasoned marketing expert with over 15 years of experience in B2C and B2B sectors, spanning higher...

As AI continues to be added into the way we work in many industries, it's no surprise if you've thought about how AI will affect your job. We spoke with Aaron McEwan, VP of Research and Advisory at Gartner to talk about the future of AI in the marketing workplace. This episode also covers... Gartner’s hype cycleWhat roles are going to be impacted by AI the most?AI and revenue generationDecision-making with AI About Aaron... As a strategic advisor to Heads of HR and senior executives,...

Learn the differences between working in a Market Leader company versus a Challenger brand, with Co-Founder and CEO of Truescope, John Croll AM. This episode also covers... Transitioning from Market Leader to ChallengerHow to differentiate yourself in the marketHow to have effective brand awareness About John... John is the current Co-Founder and CEO of Truescope, a global Media Intelligence company serving corporate and government clients in a number of countries. Previously, John was...

What do you know about Person-to-Person Communication (P2P)? Well, Vinnie sat down with Fern Canning to find out more on how P2P can help with your B2B strategies. This episode also covers... How to build brand trustThe importance of employee advocacyHow to approach personal branding for executives  About Fern... Fern is a distinguished marketing communications leader with over 20 years of experience, renowned for her expertise in growing, evolving and safeguarding some of the world's...

This episode is all about how YOU can make YOUR mark in the B2B Market! Growth Tribe's very own, David Arnoux, shares an amazing list of Gen AI tools and a number of growth strategies and tactics that can help you stand out in the B2B space. This episode also covers... How Growth Tribe got to where they are nowWhat key tactics are important within your growth strategyThe importance of experimentationHow to leverage AI for your business About David... David Arnoux is the co-founder and...

To chat about being a modern marketer with a focus on brand and team alignment is Lara (Vandersluis) Barnett, Head of Marketing at Logicalis. She joins host, Vinnie Romano, in finding the true importance of sales and marketing alignment... This episode also covers... How marketers can understand salesHow brand health surveys can help with market researchWhat are marketing development funds (MDF)? About Lara... Lara is a senior B2B marketing leader with extensive experience rolling out...

Chief Marketing Officer of Macquarie Technology Group, Anthony Emmanouil, joins Shahin on the pod to chat about Macquarie Telecom's successful customer experience program. This episode also covers... The beginning of Macquarie TelecomThe importance of brutal transparencyHow to attract the right teamWhere to start on a CX journey About Tony... Anthony is a veteran of the Australian IT&T sector, having held leadership positions in sales and marketing over the last 25 years.  With a...

Stephanie McCredie, Senior Director for Top Accounts & Account-Based Marketing, Asia Pacific at Salesforce, joins Shahin in the episode to chat about AI in ABM. With AI being all the rage at this time, you've probably been using generative AI in your strategies and projects. But are you using AI to its full potential? This episode also covers... How to use AI for account selectionIncluding AI in the customer journeyRefining messaging and offers using AIWhere AI won't play a...

CEO of Trendemon, Avishai Sharon, joins Shahin on the episode to chat about optimising digital experiences in B2B marketing. Learn about what's working in the digital experience space and how you can connect with your audience better. This episode also covers... Tactics and strategies for building meaningful digital experiences for your audienceGated vs Ungated contentContent creation with LLMs About Avishai... Avishai Sharon, the Co-founder and CEO of Trendemon, brings over 20 years...

Remarkable human, Guy Kawasaki, joins Shahin to tell us about his new book, Think Remarkable, and how Guy's findings can be implemented in not only marketing but in your own life too. About Guy Guy Kawasaki is the chief evangelist of Canva, author of Think Remarkable, host of the Remarkable People podcast, and adjunct professor of the University of California, Santa Cruz. He was the chief evangelist of Apple, Mercedes Benz brand ambassador, and trustee of the Wikimedia Foundation. He has...

In this episode, Shahin chats with Gabrielle Pirzad, Director of ABM Strategy & Global Programs at Cloud Software Group. Customer engagement is a crucial part of your Account-Based Marketing strategy, allowing you to figure out what's working and what's not. This episode also covers... How to measure customer engagement in your ABM strategyHow to make those segmentation decisionsHow to evaluate the success of your targeted ABM campaigns About Gabrielle... With over 15 years of...

Learn how to gamify your goal setting and behavioural management to build a successful go-to-market strategy with co-founders, Steve Claydon & Darcy Smyth, from Outbound Game. What to expect in the episode... What Gamification isSuccessful examples of GamificationsHow effort can impact outcome Resources mentioned in this episode: Predatory Thinking - Dave TrottOversubscribed - Daniel PriestleyTextExpanderTo Kill a Mockingbird - Harper Lee _________________ 🎯 Get your copy of the...

Legendary author of The Time to Win, and business growth advisor, Jay Baer, joins Shahin in this chat about how speed sells. People value their time more than ever which means that there is value to being fast in this industry. Whether it's replying to a client or even getting a project completed earlier than expected, every effort that can be completed sooner rather than later will always prevail. Learn all the tips and tricks on accelerating your B2B success in this 50-minute...

When your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects. This is where William Hasko comes in, Director, Small Business Marketing, APJ of Dell Technologies. He chats with Shahin on how to be a good leader during times of change. What to expect in the episode... How to adjust marketing strategies during changeWhat projects you should be prioritisingManaging your team during changeHow to be innovative with...

Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales.  Listen in on how your company can manage through a merger or acquisition. What to expect in the episode... How to keep your brand's objectives alignedManaging expectations during changeHow to adapt to the strategies from start-up to growth phases post-M&AHow to create brands that have longevity Courtney is a...

Join us to unpack the results from our recent State of Account-Based Marketing in APAC report. ​We briefly overview the report findings before moving into the Q&A. ​In this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible. Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/ ​The report provides valuable and engaging information for B2B industry professionals seeking...

Shahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too! What to expect in the episode... The challenges you face when you growThe transition strategies you can implementThe team dynamics to make it in the enterprise marketReadyTech’s brand evolution Marc Washbourne is the Co-Founder and CEO of ReadyTech (ASX:RDY), a global vertical SaaS powerhouse that has achieved remarkable growth since its inception in...

Join us for our 200th episode as we celebrate it with Sean Ellis, Growth Hacking legend! He shared with us how companies can unlock growth and how you can visit him on his pitstop Down Under for his 2024 World Growth Tour. What to expect in the episode... The core components of a successful growth processThe common mistakes and challenges when implementing growthHigh-velocity testingThe future of growth Sean Ellis coined the term "Growth Hacking" and is considered the founder of the...