2024 State of ABM in APAC: Live Q&A and Insights Unveiled
Listen now
Description
Join us to unpack the results from our recent State of Account-Based Marketing in APAC report. ​We briefly overview the report findings before moving into the Q&A. ​In this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible. Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/ ​The report provides valuable and engaging information for B2B industry professionals seeking greater insight and understanding of how ABM is currently run in the APAC region. ​Over one hundred CMOs, VPs and Head of Marketing participated in our survey alongside our experts to discuss ABM insights, strategies and future predictions. ​The consistent takeaway? APAC remains bullish on ABM. Prefer to watch? Check out the event on our YouTube channel. _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Alexander Hipwell, Shahin Hoda, Gus Shaw & Allysa Maywald from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email [email protected] And for all our other socials visit: https://mtr.bio/xgrowth
More Episodes
Director of Marketing (APJ) of Smartsheet, Laura Jenkins, shares with us her experience of being a one-woman marketing band in the Asia-Pacific region, and where her journey has led her today with the company. This episode also covers... Regional differences with campaignsHow to navigate...
Published 11/20/24
How does a Marketer get on the board? Well, Anne Massey from the CEO Institute and chair of a collective group of organisations joins Shahin to delve into how you can get a seat at the table. This episode also covers... Why it’s so important for marketing to be on the boardThe do’s and don’ts...
Published 11/13/24