Shahin chats with Jenna Pipchuk, Chief Sales Officer at 3P Learning, about the Unified Commercial Engine (UCE) and how it can completely transform sales and marketing alignment. Jenna’s commitment to excellence and innovation is turning heads for good reason. With a reputation for transparent leadership and building great teams, she is an influential force within the tech industry.  Former CSO of SMART Technologies, her insights and management transformed the SMART organisation to one driven by customer-centric, data-driven decision-making. Her relationship-driven approach to her role, and emphasis on building better ways of working, earned her the well-deserved title of 2022 Channel Chief by CRN and a feature in the Harvard Business Review. The episode covers: What is the Unified Commercial Engine?How the budgeting worksThe proof points of UCEThe mistakes made in approaching UCE Resources mentioned in this episode: Brené BrownRevenue Operations - Stephen Diorio & Chris K. HummelBrent's Breakdown - Brent Adamson You can access the extended show notes right here! _________________ Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]