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Growth Masterminds
mobile growth podcast
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
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Ratings & Reviews
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5.0 stars from 7 ratings
Highly recommend!
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“No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Growth Masterminds enough. 🙌”
mvelasco07 via Apple Podcasts ·
United States of America ·
06/13/23
Awesome podcast!
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“Listened to the latest episode with Lomit Patel. Super insightful. “If the product would go away, would anyone cry about it?” - so witty, love it.”
inkelele via Apple Podcasts ·
Ukraine ·
03/02/23
INSIGHTFUL!
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“A ton of value, keep rocking!”
Denitsa Nikolova via Apple Podcasts ·
Bulgaria ·
11/11/22
Recent Episodes
CTV's growing fast. But where does it fit in your marketing mix?
In this Growth Masterminds, host John Koetsier chats with Peter Hamilton, Head of Ad Innovation at Roku. That talk about the role of Connected TV (CTV) in marketing, its evolution, and the ad experiences on Roku.
They also...
Published 11/18/24
Almost all growth marketers want diversification.
Diversification was almost unanimously chosen as a key focus by over 100 UA pros when I recently asked them during a webinar.
So how do you do it?
In this episode of Growth Masterminds, we chat with Angelina Marmorato, VP at Lemma, about...
Published 11/13/24
Published 11/13/24
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