What is happening in mobile gaming in 2024? Apparently old people game more than young, casual’s growing everywhere. The market as a whole is growing, and daily engagement jumped back up after a decline last year. I recently saw that Adjoe put out a Mobile Games Index 2024 and I wanted to know more, so in this episode of Growth Masterminds, we discuss the latest trends in mobile gaming with Carly Ostasiewski, director of growth at Adjoe. The find unexpected insights from the 2024 Mobile Games Index report, including older demographics outpacing younger ones in mobile game engagement and the rise of casual gaming across various age groups. Key points include the transition from traditional console gaming to mobile, a surge in adventure and action game popularity among kids, and a significant increase in gaming app monetization through integrated ads. Additionally, the report shows that European players lead in daily app usage and explores the growing role of women in gaming. We also touch on the potential integration of gaming with everyday app usage, hinting at a future where gaming becomes a central component of consumer experiences across platforms. 00:00 Introduction and Surprising Gaming Trends 01:19 Demographics and Gaming Preferences 02:37 Kids and Mobile Gaming: The Reality 04:12 Roblox and the Younger Demographic 06:12 Gaming Industry Trends and Monetization 14:51 Regional Gaming Trends 17:05 Future of Gaming: Integration with Everyday Apps 19:22 Conclusion and Final Thoughts