How do you pick an offer wall for your mobile app? There are dozens of tools and services ... how do you decide which one is best for you? In this episode of Growth Masterminds, we dive into the world of offer walls and their impact on app monetization and user acquisition. Join us as we chat with Alex Hrankin, CEO of Scrambly, and Massimo Caroli, founder of MAF, to uncover the best strategies for integrating offer walls into your app. Growth Masterminds host John Koetsier asked Alex and Massimo about the benefits, pitfalls, and important considerations when choosing the right offer wall for your audience ... including how and when offer walls could be bad for your app. Discover how to balance monetization without compromising user experience, why the loyalty and offer wall space is booming, and how to create engaging user journeys that drive retention and revenue. Tune in for expert insights on leveraging offer walls for sustainable app growth. 00:00 Introduction to Offer Walls 01:02 Understanding Offer Walls: Basics and Benefits 02:44 Monetization Strategies with Offer Walls 05:53 Challenges and Pitfalls of Offer Walls 09:46 Designing Effective Offer Walls 11:35 Choosing the Right Offer Wall for Your App 15:55 The Growing Popularity of Loyalty Apps and Offer Walls 19:00 Historical Context and Evolution of Offer Walls 24:23 Current Trends and Future Outlook 26:45 Conclusion and Final Thoughts