Economics lessons that explain how SEO works. You're welcome.

Let's talk about it. Part 2 will be next Wednesday.

Dwell time? Clicks? Impression? Site speed? Do these things matter? EEAT? Does this? .edu links, .gov links, do they matter? Authority? Does this matter?

Let's cover these before we go into the next episodes.

Three mistakes you might make (2 about getting clients, 1 about another thing). Additionally, hear about how I got .edu links and what to be careful of if you're acquiring them.

Audio Fixed. Guys. Economics. Topics discuss why free audits are usually ripoffs, why cheap backlinks are garbage, claims scammers make, and some of the things you should know before buying SEO.

Guys. Economics. Topics discuss why free audits are usually ripoffs, why cheap backlinks are garbage, claims scammers make, and some of the things you should know before buying SEO.

You see people talk about this when they are selling links. Is it something you need?

Lots of people say they can rank without backlinks. None of them show proof. Saying "content is king" is like buying a book about karate and then telling people you are a martial arts champion..

If you've ever thought it was mostly a big shady scam, you're not wrong. Most internet marketing is designed to scam the gullible. This episode is a primer on how (and why) the scams work. some of the psychological methods used, and I give examples of specific scams, from affiliate marketing, to ebooks, to stocks, to real estate investing, to the shady world of video ads.

Is it really something to worry about? We'll tell you when it causes concerns and when it doesn't. AND MORE INTERVIEW QUESTIONS THEY GAVE ME.

SEO job interview advice, some of the questions they asked me, and the general process. Bonus questions at the end of the episode.

People on the grumpyseoguy subreddit posted questions in my thread, and in this episode I answer them.

Have you found the contradictions?

There's a reason PBNs are called PRIVATE blog networks

Real SEO is a secretive industry. Listing clients on your website is an enormous breach of trust. The fact that they publicly discuss them is bad enough. But often they're lying. And a rant on marketing.

And what you should use instead.

Why you should never, ever, ever, ever work with an agency or consultant who talks about "secret sauce." And, the difference between white hat and black hat SEO! And what real "secret sauce" is (if it were real).

Additional topics: is it cheaper to rent links or do it yourself? And, do you need only expired domains -- what about new domains?

Like the most common thing I get asked

Think you're gonna get free authority? Ok bro.

How could anyone disagree?

What is Rank and Rent? How do you do it? Why is affiliate marketing so scammy? Why "give things away for free" is (usually) terrible online business advice!

What is SEO? What are the reasons you need SEO? What do you do? What is not SEO?