This instalment in the Hack Your Own PR Singapore Series features Anisa Menur - editor at Asia’s latest tech media platform, e27.  e27 covers the latest news on emerging and disruptive businesses across south-east Asia, with the mission to empower entrepreneurs with the tools to build and grow their companies.  What a dreamy resource to have available as a startup! Tech is an absolutely thriving industry in south-east Asia, and with Lynda’s background being primarily in the lifestyle industry, she has made sure to include versatile expertise in the Hack Your Own PR program - and in this podcast episode!  You’ll soon hear though, that even in the tech industry, many similar PR principles still apply! Anisa has worked at e27 for seven years, working her way up to editor. She tells us why it's so important to keep your LinkedIn profile up to date and why passion for your job is just as important as completing the tasks!  Anisa also reveals the must-haves for winning a pitch with her (and even if you are not in the tech industry!) as well as how to become a regular contributor — tune in if you’re keen to hear these invaluable tips!