With over 20 years of experience editing and writing content for international women’s magazines, newspaper supplements and digital platforms in London, Dubai and Asia Jo Upcraft is the seasoned journalist every small business trying to leverage their brand in the media needs to hear from.  Today, Jo is the Communications Manager at ANZA (The Australian and New Zealand Association in Singapore), and the editor of ANZA magazine and digital. Her role includes providing communications for the business, editing the bi-monthly mag, writing and overseeing content across all digital platforms including the website and social media, and preparing advertising and marketing collateral for ANZA events.  In this episode Jo reminisces of starting her career when researching a story looked like sitting in a library for hours searching through piles of books, and stresses the value of knowing your publication and audience before pitching to a journalist.  Find Jo Upcraft online  https://www.linkedin.com/in/joupcraftcontent/  https://www.instagram.com/jupcraft/?hl=en  Find Lynda Williams online  https://www.hackyourownpr.sg  https://www.instagram.com/hackyourownpr.sg/  https://www.linkedin.com/in/lyndajw/