With a double degree in bio-medicine and journalism, Lauren Baxter is a clever and conscious cookie and a steady set of hands at the Peppermint helm. Founded by Kelley Sheenan, Peppermint magazine is a quarterly style, sustainability, substance and sewing mag, that I think you can tell from the interview…I kind of love. Lauren walks us through the Peppermint brand DNA her passion for long-form meaty positive and informative articles, her considered approach to both media production and consumption and really, just about everything you need to know if talking to conscious consumers will be helpful to your mission. Sit tight, Lauren is warm, delicious and just a great human.   Find Lauren Baxter online https://www.instagram.com/baxterlauren/ https://www.instagram.com/peppermintmagazine/   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr