Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She’s an author, marketing nerd, and content-creating machine, and a really lovely human. In this episode, Anaita walks us through how she has built both Hero and her personal brand, and the importance of building a personal brand as a product-based business. To respond to the tight economy, Anaita shares some solid gold to give founders a leg up, in particular, using free strategies to grow your audience reach - especially, TikTok, LinkedIn and PR! If you’re not already following Anaita on TikTok and IG…you’re doing your business a disservice.   Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet   Fina Anaita online https://www.tiktok.com/@sellanythingonline https://www.instagram.com/sellanythingonline  https://www.instagram.com/hero.packaging/?hl=en  https://heropackaging.com.au/   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr