The third episode of the Big Ideas Miniseries is all about thought leadership, expert commentary and opinion editorial. We get to the bottom of exactly how you can leverage the media to get your cause in the spotlight.    Side note: Don’t get caught up in the industry lingo, I make sure I strip things back to basics to teach you what expert commentary and opinion editorial is and how they differ.    I walk you through a concept I like to call the clout and credibility ladder. We'll begin by exploring what it looks like when you're first pitching your expertise to creating viral thought leadership content that snowballs and gains momentum.    This episode is filled with a treasure trove of real-life case studies featuring founders who have become household names by adopting the strategy I’m about to teach you; creating content that educates your audience, ignites conversation and positions your brand as an authority or pioneer in its field.   Also expect a lil’ shake up, as I respectfully ask you to get the f**k out of your out own way to make all of this happen.    If you want to see change happen, if you want to build visibility. This is the episode for you.    Grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook     Mark your calendar for the 13th of February and join the free Big Ideas on Big Stages masterclass. Secure your spot at www.odetteandco.com.au/bigstages    Find Odette Barry Online  https://www.odetteandco.com.au/authority-brand https://instagram.com/odetteandco https://instagram.com/hackyourownpr