Today I'm joined by Euan Black, the Work and Careers Reporter at The Australian Financial Review.    Euan began his career in journalism accidentally after finishing an internship in Cambodia. He landed his first journalism job at Southeast Asia Globe before moving to Australia where he now very happily writing for The Financial Review.   In this episode, Euan shared how he generates story ideas through one-on-one conversations with industry sources, the challenges of balancing idea generation with writing and insights into how much weight he applies to performance data and how that informs his storytelling.   Euan gave us a glimpse into the market trends and topics he explores, from the influence of Gen Z workers to the future of hybrid work.    He also offered plenty of advice to improve our pitches, either as an expert or case study…and the importance of building a relationship.   If you’re keen to learn exactly how to tap into the AFR’s 3.5 million audience, you’ll want to tune in.    Find Euan Black online:  https://www.linkedin.com/in/euanblackuk/   Find Odette Barry online: https://www.odetteandco.com.au/authority-brand     https://instagram.com/odetteandco     https://instagram.com/hackyourownpr