I think you’re going to enjoy this episode if you’re a beauty or lifestyle brand.   Today we're joined by beauty industry veterans Sarah Tarca and Sherine Youssef, founders of the popular newsletter gloss etc.   With over 30 years of combined experience in journalism and media, Sarah and Sherrine have seen it all when it comes to PR pitches.    Sarah Tarca is a former magazine editor (Marie Claire, Girlfriend, Cosmopolitan), beauty journalist and Sherine Youssef is a beauty editor, who has worked across Madison, Stellar, marie claire, Gritty Pretty and Badlands Journal over the past almost two decades.    Both of these two a big fans of Sunscreen - and you should be too, but they’re also fans of a headline.   You’ll learn that achieving a 60% open rate on their newsletter has come with a fair amount of sister and friend advice, but a fair bit of brain sweat.   In today's episode, they share their insider knowledge on what makes for a standout beauty story, discuss the dos and don'ts of pitching experts and the importance of tailored outreach.   Whether you're a beauty brand, healthcare company, or influencer, you'll walk away with practical tips you can start using immediately to get your message in front of the right audiences.  Find Odette Barry online:  https://www.odetteandco.com.au/authority-brand     https://instagram.com/odetteandco     https://instagram.com/hackyourownpr     Find Sarah Tarca online:  https://www.instagram.com/tarca/ https://msha.ke/sarahtarca https://www.linkedin.com/in/sarah-tarca-8572019/   Find Sherine Youssef online:  https://www.instagram.com/sherineyoussef/ https://www.linkedin.com/in/sherineyoussef/   Find gloss etc online:  https://glossetc.co/ https://www.instagram.com/gloss.etc/