In this week's episode of the podcast we're talking Black Friday & Cyber Monday - specifically what ads you can run to maximize your reach and sales this year. When you tune in you're going to learn... Where your advertising focus should be for Black Friday (hint: it should be on your warm audience)What custom audiences to create to run your Black Friday promotions toThe (3) Ads that we run for our promotions that will help you maximize your results This is an episode you don't wanna miss... LINKS: Zach on Instagram Not Your Average Membership (Podcast Listener Special)